Spearheads the conceptualization and implementation of Marketing Strategies to meet the organizational objectives of Vida Nutriscience Inc.
Specific Job Responsibilities: Marketing and Communication Create compelling marketing collateral tailored to specific customer segments and sales channels. Plan and execute integrated marketing campaigns across multiple channels to drive lead generation and customer engagement. Drive the growth and profitability of the brands assigned to him/her in accordance with the company's strategic thrust and objectives; Develops and manages the marketing plan of assigned brands or categories through strategy formulation, identifying segments and target customers, and executing programs (advertising, promotions, and tactical activities). Envision and create the tone and personality of a brand/campaign. Develop unique, relevant and relatable copy for all Brand's POP materials, social media contents, taglines, ads, etc.). Create scripts, storyboards and copies for offline & online video production. Brainstorm, craft stories and build brands through campaign-level thinking and execution - whether through Film, Print, Radio, Outdoor, Activation, Digital, PR, Native Articles, Magazine or Social Media. Cascade and translate campaign ideas to various BTL, OOH and Digital executions. Coordinate with relevant Departments and write brand brief (creative description on labels, packaging, etc.) for new product intro requirements. Product Marketing Develop and implement comprehensive product marketing strategies to maximize product awareness, adoption, and revenue Conduct market analysis to identify trends, customer needs, and competitive landscape, utilizing market research; sales data, sell-in/sell-out analysis, provided by the Sales Manager. Collaborate with the sales team to develop effective in-store activities, promotions, and merchandising strategies, working closely with the Sales Manager, and leveraging insights from sales and distribution data provided by the Sales Manager. Performs other ad hoc tasks that may be required and relevant to the role. Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. Minimum 5 years' experience in general and product marketing. At least 1 year of general experience in Digital Marketing. Intermediate skills in excel, google sheet, and Project management. Strong analytical skills in sales data, customer feedback, and market trends. Proficiency in marketing analytics tools. Excellent communication, collaboration, and presentation skills. Proven ability to develop comprehensive marketing strategies. Experience optimizing sales performance through data analysis. Effective cross-functional collaboration skills. Strong leadership and proactive mindset. Your application will include the following questions: How many years' experience do you have as a marketing manager?
How many years' experience do you have in market research?
How many years' experience do you have in event management?
How would you rate your English language skills?
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