The Marketing Manager is responsible for establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand.
Our Marketing Manager will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.
**Responsibilities**:
- Develop a comprehensive and aligned strategic marketing plan
- Implement a strategic plan with the assistance of project managers/stakeholders
- Manage marketing budget for all staffing, resources, and capital purchases
- Evaluate new media/digital technologies such as blogs, RSS, videos, webcasts, etc.
- Manage the creation of all marketing collateral and sales support tools
- Be accountable for measuring and reporting on campaign results
- Enhance Customer Relationship Management processes and technologies
- Perform market segmentation, targeting, and positioning for each product/service line
- Develop a targeted Digital Marketing Strategy to position the company in the global industry, attract potential partner clients, and generate demand for a steady flow of inbound leads
- Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows, and other campaigns to generate demand and sales leads
- Conduct research and evaluation of vendor solutions and manage relationships
- Work directly with Sales and Partner Brands to support their efforts
- Develop strategic decision-making, prioritization, and governance process
- Manage and motivate a team of highly skilled sales and marketing professionals
- Identify areas for process improvement, i.e.
product/project management
- Maintain knowledge of marketing trends, developments, and best practices
**Qualifications**:
- Minimum of 5 years experience in a marketing management position
- At least 15 years of total working experience
- Experience in handling at least 5 direct reports
- Strong digital and technology skills - SEO, Paid, and/or Social
- Exceptional knowledge of marketing strategies, concepts, and practices
- Strong project management and performance measurement skills
- Ability to develop strong relationships and work with senior-level executives
- Exceptional written and verbal communication skills
- Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
- Solid business acumen, management, and problem-solving skills
- Effective time management, organization, and leadership skills
- Interest in the PH market
Schedule:
- 8 hour shift
Supplemental Pay:
- 13th month salary
Ability to commute/relocate:
- Makati City: Reliably commute or planning to relocate before starting work (required)