Principal Duties (Core Job Responsibilities) : Contributes as an active member of the marketing team to overall business planning & decision making Based on an intuitive brand understanding, consumer needs & attitudes along with HCP insights and analysis, this person is responsible for developing annual marketing plans & best in class execution for assigned brand/s which generate demand, strengthen brand equity, and grow share. Accurately measures, analyzes and reports business performance; continually assessing the relevance and value of marketing initiatives to drive improved return on investment & prioritization of vetted growth drivers In conjunction with Sales, drives the development and implementation of ethical marketing strategies & tools to win with HCP's and increase brand adoption & recommendation share Develop partnerships within the Ethical Advisory board & KOL community ensuring high level support and advocacy with a respected KOL base of physicians Assesses competitive strategies as well as market insights to make recommendations to consistently drive the brand's scientific superiority & consumer relevance Provides leadership, guidance and expertise to the brand team within a dynamic matrix organization. Works with the team to ensure ongoing development of their brand management expertise, business analytics, quality execution and achievement of career goals Controls the brand marketing budget with rigorous tracking & prioritization to deliver on business plan commitments. Interacts well internally and externally with Leadership team, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and suppliers Accountabilities: Develop & execute annual brand marketing plans with clear KPI's & priorities.
Effectively manage partner agencies and guide them to execute the brand activities with clear briefs and goals
Lead the monthly Demand review process for the brand to make sure all monthly & annual sales and marketing KPIs are met & initiates corrective measures where necessary
Encourage open communication with Ethical Sales, Trade Sales, Finance as well as other functional areas to ensure on time & in full implementation of marketing programs to achieve ANI goals.
Build organization through succession planning and individual growth plans to develop next generation managers
Confidently engaging & communicating to Abbott senior management.
Knowledge & Experience : Brand & Portfolio Strategy
Excellence in execution
P&L responsibility
Knowledge of the Business
Demand Forecasting
Budget Management
Organization Development
Competencies required : Drive for results
Planning & Organizing
Managing partner agencies
Conceptual thinking
Analytical thinking
Strategic Orientation
Decisiveness
Interpersonal Understanding
Developing others
Minimum Qualifications : University degree in Marketing , Business Management. A Master's degree is preferred but not essential. At least 8 + years of experience in brand management, advertising, consumer insighting, research, below the line promotions. Experience in managing direct subordinates. Preferably with experience in medical / ethical marketing. Proven success record in marketing and sales capability & strong leadership with demonstrated financial and management skills.
