Key Areas of Accountability: Proactively manages all aspects of marketing in the Philippines, evolving to stay ahead of the market and keep relevant to all target audiences. Collaborates with country CM, sales managers, and commercial excellence to develop accurate forecasts and targets. Drives development of KOLs and advocates as needed. Drives the overall execution of the country marketing plan taking into account global and area initiatives, country priorities, and localization as needed. Ensures strong alignment with area marketing and country leadership with periodic reviews. Influences and supports the training of country sales teams to ensure strategy and plan are understood/actioned. Collaborate with other functions like Comex, GA, PA as reqd to advance initiatives. Partners with Acquisition and VE teams to improve win rate, increase customer loyalty and value. Drives the development of country launch plans, ensuring they are relevant, realistic and robust – reflecting customer / market insights and area priorities. Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happen Effectively tracks and takes responsibility for the impact of launches and adapts where required Able to tie country initiatives to financial outcomes and marketing KPIs Ables to recommend pricing based on value and market situation Able to analyze market data, assess environmental trends and help generate insights. Executes activities in the market in line with the franchise positioning and global strategy, and monitors how well they are being implemented in the area Knowledge & Experience: Bachelor's degree in life sciences, engineering or related technical discipline is a must. MBA is preferred. The candidate must have a marketing background. Prior experience in diagnostics and sales is preferred. Prior healthcare marketing experience is a must. Competencies required: 1. Core Competencies:
Adaptability Maintaining effectiveness when experiencing major changes in work tasks or the work environment, adjusting effectively to work within new work.
Teamwork Working effectively and cooperatively with others, establishing and maintaining good working relationships with internal and external partners to facilitate the accomplishment of work goals.
Initiative Taking prompt action to accomplish objectives, taking action to achieve goals beyond what is required, being pro-active, originating action to improve existing conditions and processes.
Integrity Maintaining, promoting, and modeling social, ethical, and organizational norms, firmly adhering to codes of conduct and ethical principles.
Innovation Generating innovative solutions in work situations, trying different and novel ways to deal with work problems and opportunities.
2. Functional Competencies
Communication Effectively conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
Customer Focus Developing and sustaining productive customer relationships; making customers and their needs a primary focus of one's actions.
Persuasiveness/Sales Ability Using appropriate interpersonal styles and communication methods to gain acceptance of an idea, plan, activity, or product from prospects and clientele.
Planning and Organizing Establishing a course of action for self and others to ensure that work is completed efficiently. Identifying more critical activities and assignments, and adjusts priorities when appropriate; allocating time and resources to complete tasks and projects.
Technical/Professional Knowledge and Skills Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in area of expertise.
Flexibility Modifying behavior appropriately to reach goals. Using different behavioral styles to suit needs to situation.
Motivation Consistently display energy and enthusiasm due to personal desire to do well.
Initiative Originating action and actively influencing events to achieve goals.
Tolerance for Stress Always able to maintain effective performance under pressure and/or opposition to ideas.
Innovativeness Generating many imaginative and creative solutions in work related situations.
Impact Creating a good first impression, commanding attention and respect, showing an air of confidence.
Minimum Qualification: University Degree or preferably advanced degree ideally in medical technology, Life Sciences or Business.
