Marketing Generalist

Details of the offer

This role involves managing multiple projects, including marketing automation, website rebuilds,
and new product launches, along with lead generation and content distribution across platforms. The ideal
candidate is a multitasker who can prioritize effectively with minimal supervision, is tech-savvy,
detail-oriented, and communicates well. We seek a creative, organized individual with a passion for
technology, a willingness to learn, and strong organizational and communication skills.

Responsibilities:
? Support senior management by conducting market research, monitoring industry trends and
customer behaviors, helping identify target audiences
? Assist with coordination and implementation of marketing strategies and campaigns, including
creating engaging content that will attract the right audience
? Contribute to social media and content calendars by managing the production of interesting and
shareable content, such as blog articles, social media posts, videos, infographics, etc.
? Ensure that regular web content updates are performed and checking content for accuracy and
consistency
? Knowledge in managing SEO/SEM, Marketing database and website is an advantage.
? Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on
campaign effectiveness
? Assist with email marketing, PPC, and social media campaigns
? Stay up-to-date with social media and marketing trends and best practices

Qualifications:
? Bachelor's degree in Business, Marketing, Mass Communications, or a related field
? 1 year of experience in Marketing and/or Advertising Strong Communication skills
? Experience with social media marketing on platforms like Facebook, Instagram, Twitter,
YouTube, etc. and also website
? Knowledge of CMS, such as WordPress.
? Familiarity with analytics tools, such as Google Analytics, Fathom Analytics, Matomo, etc.
? Strong copywriting, editing, and proofreading skills


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

Requirements

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