: The Marketing Engineer is responsible for developing and executing effective technical marketing communication materials to promote AEIs power conversion products and applications. This position requires a combination of technical expertise and creative problem-solving to create effective marketing materials, block diagrams and field training campaigns. This position is an integral part of the organization's marketing team and works closely with the marketing manager, product managers, design engineers and other support staff to ensure that the organization's technical marketing message aligns to the AEI corporate marketing stratagy. This would be an excellent opportunity for engineers who want to advance their careers in technical marketing, business development, enabling both engineering & application knowledge into creative technical marketing campaigns.
Responsibilities Develop and execute technical marketing communication materials for the field sales teams including marketing blitz campaigns focused on the proposition of power conversion products and applications. Monitor and analyze marketing performance metrics and evaluate the effectiveness of campaigns.
Design and create print, digital, and multimedia technical marketing collateral, such as marketing war boards, competitive analysis, applications notes, block diagrams, white papers, and web page content.
Coordinate and collaborate with internal and external stakeholders to ensure technical marketing messages are consistent and effective.
Identify and evaluate innovative marketing opportunities and channels.
Stay up to date with industry trends, technologies, and best practices.
Manage budgetary and timeline requirements for projects.
Qualifications Bachelor's Degree in Engineering or Science, or equivalent. 5+ years' experience in application support, product marketing or design engineering in the power conversion industry. Experience working with a variety of software applications, such as Adobe Creative Suite, Microsoft Office, and Salesforce Knowledge in power conversion products and applications Excellent software application skills, such as Adobe Creative Suite, Microsoft Power Point, Word, Excel Ability to develop and execute marketing plans Knowledge of search engine optimization (SEO) Ability to develop and manage social media strategies Knowledge of web development and design Knowledge of graphic design and multimedia software Ability to work with analytics and reporting tools Familiarity with customer relationship management (CRM) systems Knowledge of email marketing platforms and techniques Excellent communication and interpersonal skills As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees in order to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, we offer a strong benefits package in each of the countries in which we operate.
