What you'll be doing:
? Market (including competitive products) and user research, analysis, and study; responsible for the marketing of the company's sports products (including agent recruitment, channel promotion, etc.)
? Manage the team and execute, be fully responsible for the team's daily work, and report project progress to superiors in a timely manner;
? Responsible for coordinating and managing various internal and external resources, and implementing planning goals;
? Understand and discover customer needs, plan and execute various activities
? Developing and implementing comprehensive marketing plans to promote our products and services
? Overseeing the creation of compelling marketing content, including digital campaigns, print materials, and other brand assets
? Managing marketing budgets and resources to ensure efficient and effective utilization
? Analyzing marketing data and metrics to measure campaign performance and inform future strategies
? Collaborating with cross-functional teams to ensure consistent brand messaging and customer experience
? Staying up-to-date with industry trends and best practices to identify new opportunities for growth
? Leading and mentoring a talented marketing team to achieve their full potential
What we're looking for:
? Experience in agent recruitment or promotion in the sports or Vietnam/Thailand market, and those with domestic agent resources are preferred;
? Experience in market work
? Strong overall planning, execution and coordination capabilities, familiar with management/sales tactics
? Extensive and proven experience in a marketing leadership role
? Proven track record of developing and executing successful marketing campaigns across multiple channels
? Excellent project management and budget management skills
? Strong analytical and data-driven decision-making abilities
? Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
? Passionate about staying up-to-date with the latest marketing trends and technologies
? Degree in Marketing, Communications, or a related field
? Excellent communication skills, proficiency in Chinese/Mandarin language is a must.