Job Description We are seeking a dynamic and detail-oriented Marketing Coordinator to join our growing team. The Marketing Coordinator will be responsible for supporting the marketing department's initiatives with the planning, execution, and tracking of marketing programs. This role will involve collaboration across multiple departments, external partners, and vendors to ensure the successful execution of marketing campaigns. The ideal candidate is organized, creative, and capable of managing multiple tasks and projects simultaneously.
Key Responsibilities: Campaign Coordination: Assist in the development and implementation of marketing campaigns across various channels, including digital, social media, email, and print. Coordinate with internal teams and external vendors to ensure timely and effective campaign execution. Content Creation & Management: Create, edit, and manage content for marketing materials, including brochures, newsletters, social media posts, and website content. Work with designers, copywriters, and other team members to produce engaging and brand-consistent content. Social Media Management: Manage the company's social media accounts, including content planning, posting, monitoring, and engagement. Analyze and report on social media performance and suggest improvements. Market Research: Conduct market research to identify trends, competitor activities, and customer preferences. Provide insights and recommendations based on research to improve marketing strategies. Event Coordination: Assist in planning and coordinating events, such as trade shows, webinars, and promotional events. Manage event logistics, including vendor communication, attendee registration, and post-event follow-up. Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, CRM software, and social media analytics. Prepare reports and present findings to the marketing team to inform future strategies. Budget Management: Track marketing expenses and ensure campaigns stay within budget. Assist in the preparation of marketing budgets and forecasts. Administrative Support: Provide administrative support to the marketing team, including scheduling meetings, organizing marketing materials, and maintaining databases. Assist in the preparation of presentations, reports, and other marketing documents. Bachelor's degree in Marketing, Communications, Business, or a related field. 1-3 years of experience in marketing or a related field. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software (e.g., CRM, email marketing platforms). Experience with social media management and content creation. Ability to work independently and as part of a team in a fast-paced environment. Strong organizational skills and attention to detail. Familiarity with SEO, SEM, and digital analytics tools is a plus. Preferred Skills: Experience with graphic design tools such as Adobe Creative Suite. Knowledge of web development basics and CMS platforms (e.g., WordPress). Certification in Google Analytics or similar tools.