Marketing & Content Manager with Tech Industry Experience - Full TimeWe are a small web development shop specializing in software development services and connecting startups with talented freelance developers. We're looking to enhance our marketing and sales efforts to reach a wider audience and drive growth. If you have a passion for marketing within the tech industry and a talent for creating engaging content, we'd love to hear from you.
Position Overview: We are seeking a Marketing & Content Manager who has experience working with companies in software development or those that help startups find freelance developers. The ideal candidate will develop and execute marketing strategies, create compelling content, and optimize our SEO efforts to attract and retain clients.
Key Responsibilities: Develop and implement marketing plans to promote our services to target audiences.Identify market trends and customer insights to tailor marketing efforts.Content Creation:Write and produce high-quality content such as blog posts, articles, case studies, and social media updates.Craft content that resonates with startups and the tech community.SEO Optimization:Improve website visibility through keyword research and on-page optimization.Utilize SEO best practices to increase organic traffic.Work closely with the business developer to generate ideas and plan promotional campaigns.Coordinate efforts to ensure consistent messaging across all channels.Analytics and Reporting:Monitor and analyze the performance of marketing initiatives.Provide regular reports with insights and recommendations for improvement.Brand Development:Enhance brand awareness and ensure a strong online presence.Maintain brand consistency in all marketing materials.Qualifications: Experience:Minimum of 3 years in marketing and content management roles.Proven experience with companies in software development or in connecting startups with freelance developers.Technical Knowledge:Familiarity with the software development industry and startup ecosystem.Understanding of the freelance developer market.Content Skills:Strong writing and editing skills with a portfolio of relevant work.Ability to create content tailored to a technical audience.SEO and Digital Marketing:Proficient in SEO tools and strategies.Experience with social media platforms and digital advertising.Analytical Skills:Ability to interpret data and adjust strategies accordingly.Experience with analytics tools like Google Analytics.Communication:Excellent verbal and written communication skills in English.Team Player:Ability to work collaboratively with cross-functional teams.Strong interpersonal skills.What We Offer: Remote work and flexible scheduling.Be a part of strategic decision-making and directly impact company growth.Work closely with the founder and a dedicated team.Competitive Compensation:Salary commensurate with experience and performance-based incentives.
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