Marketing Communication Officer position.
Brand positioning and consumer insights analysis
· Liaise with Development and Sales departments to stay updated on new products and features
· Translate brand elements into plans and go-to-market strategies; includes, set and implement social media and communication campaigns
· Collaborate with content team (MMA &WebDev) to creating engaging text, image and video content across the company's marketing materials and digital channels (eg. social media, websites).Lead the creative development in order to motivate the target audience to "take action"
· Monitor, measure and report performance (eg. feedback, online reviews) of all marketing campaigns, and assess ROI and KPIs
o Measure digital traffic
o Monitor social media and Google Analytics
o Optimize paid advertising campaigns using SEO and other tools
o Report on the growth and analytics of campaigns to stakeholders
· Monitor market trends, research consumer markets and competitors' activities
· Responding to comments and customer queries in a timely manner
· Reports direct to the Marketing Manager
Job Specifications:
· Ability to develop brand and marketing strategies and communicate recommendations to executives
· Experience in identifying target audiences and devising effective campaigns.Decide on appropriate placement of ads and determine what content will reach customers
· Experience in publish digital marketing content online via ad placements and implementing email marketing campaigns
· Experience launching community initiatives (eg. building an online forum, launching an ambassador program, creating an event series, podcast/webinars, and writing an email newsletter) a solid advantage
· Excellent understanding of the full marketing mix - online marketing and marketing channels
· Up-to-date with latest trends and marketing best practices - including the ability to identify and track relevant community metrics (e.g. repeat attendance at events) and interpret website traffic and online customer engagement metrics
· Creative, possess a strategic mindset and be able to implement targeted brand campaigns to help improve the company's reputation and drive growth.
· Strong analytical skills partnered with a creative mind
· Attention to detail and ability to multitask
· Outstanding communication and writing skills
· Confident. Team player. Mature disposition. Flexible and ability to adjust in various work scenarios
· Workwith minimum supervision
· Graduate of Marketing course
· IT, BPO, FMCG experience a plus
