Experience with Public Relations and media relations.Can create end to end campaigns.Experience with creating quality channels, looking for quality channels, and monitoring performance.Knows how to make something (product, brand, service) viral/publicity campaigns.Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).Knows how to determine which platforms to advertise on and adapting campaigns accordingly.Managing all marketing campaign communications and establishing strong partner networks.Develop a B2B marketing strategy that targets potential channel partnersServe as a link between distribution and sales affiliates and a firm's marketing departmentIdentify marketing opportunities that are useful to all channel partnersWork with logistics and distribution to ensure there is enough product available for all channel partnersSupport channel partners with communications materials such as displays and product trainingIdentify which products and services perform well in which channels and/or marketsFind new channel partners, meeting with them, and negotiating contractsManage and update contracts with channel partnersMonitor each channel's performance and assess each regularly for sales and revenue growthResearch market trends, industry standards, and competitorsDevelop corrective actions to potential competitive threatsCreate reports for stakeholders to forecast future performance for each channelDevelop intermediary marketing collateral, including case studies and revenue reportsAddress problems with products or marketing materials reported by channel partnersWork closely with account managers and marketing to support product positioning and branding initiativesEvaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaignsReport the progress of projects at major stages of their conception, creation, and executionSupervise the department's daily workflow, assign project workload, and monitor deadlinesPerform other duties as assigned by managementJOB QUALIFICATIONS:Bachelor's degree in Marketing, Business Administration/Management, Advertising or any related fieldWith a minimum of two (3) years' work experience in Digital MarketingFull understanding of all social media platformsIncredible attention to detailIn-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystemExperience working with technical SEO tools such as Screaming Frog, SEMRush, and AhrefKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMMust be able to juggle multiple projects at the same timeKnowledge of content management systemsExcellent problem-solving skillsGood research skills using the internet and professional networksWilling to work on weekends and on some occasionsBenefits:Staff meals providedSchedule:10 hour shift
