Overview We're looking for a Campaign Marketing Specialist with an exceptional track record of demand generation to join the Education Solutions Marketing team for K-12 schools. Our division serves independent and private K-12 schools of all sizes across the US. The right candidate will be a creative and passionate marketer, excited to design and execute engaging, omni-channel campaigns that deliver high-quality leads to the sales organization through all levels of the marketing funnel. The Campaign Marketing Manager will work closely with the Sales and Product Marketing teams while staying aligned with the rest of the marketing team. This role reports to the Director of K-12 Demand Gen.
Responsibilities & Qualifications A Day in the Life You will be a key contributor to the full-funnel B2B SaaS marketing organization that spans awareness, engagement, lead generation, purchase, renewal, and upsell/cross-sell
Partner with Sales, Product Marketing, and the rest of the Education marketing team to build a comprehensive integrated marketing plan targeting K-12 schools. You will plan campaigns, set KPIs, define messaging, educate internal stakeholders, and report results with key learnings
Develop and deploy a broad range of marketing programs – from email marketing campaigns to content marketing, digital, thought leadership, social media, events, and advertising. Experience building and sending campaigns through HubSpot (or a similar marketing automation tool) is required.
Collaborate with others on the team to ensure the right customers are targeted for each campaign, our digital presence is optimized, and our story is timely according to the selling season. Your efforts will include plans at every stage of the funnel to support Sales in achieving aggressive growth targets
Maintain up-to-date knowledge of demand generation trends, best practices, and technologies to identify new advertising and demand generation opportunities.
Develop insights and recommendations to continuously improve program effectiveness; Brainstorm and implement creative, innovative, and maybe even crazy demand-gen ideas
We would love to chat if you have... Education and Experience:
Bachelor's degree or equivalent required. A strong mix of strategy, planning, and analytical skills is expected. Minimum 3-5 years of marketing experience. End-to-end campaign creation and execution experience is a must. Computer/Technical:
Technology, SaaS, and/or E-commerce experience desired. Proficient with HubSpot (or similar marketing automation tool), Salesforce, and Microsoft Office Suite Total Rewards About Us
Community Brands – leveling the playing field between for-profits and purpose-driven organizations
Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.
Why work here?
Good People, Doing Good Things : Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.
At Community Brands, a great company awaits you...
Market-Competitive Compensation Generous Allowances & Benefits Quarterly Performance Bonus Flexible Planned Paid Time Off Annual Leave Credit Conversion Medical Insurance Dependents' HMO Coverage Dental Coverage Comprehensive Life Insurance Casual Environment Purpose-Driven Culture Work-Life Balance Passionate About Community Involvement Equal Opportunity Employer All persons hired will be required to:
verify their identity, verify they are eligible to work, without sponsorship, in the country they are to be employed in, and complete any required employment eligibility verification form upon hire.