Job Responsibilities The candidate must have a strong background in managing projects and adhering to processes and methodical approach. Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations
Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution
Working with Marketo country leads and support them with increased Marketo usage and maturity
Database management activities such as data clean-up and normalization to improve database quality.
Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
Support process improvements and educate users on campaign best practices.
Standardization and documentation of technical processes using internal systems and Marketo.
Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
Act as a brand champion, ensuring that all external campaigns and online content are compliant to firms brand and business strategy and adhere to risk and quality safeguards set by the company.
Work towards organizational objectives along with stakeholders' project.
Skills and Attributes Experience with marketing automation platform preferably in Adobe Marketo Engage.
Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards.
Awareness of Marketo API to co-ordinate between technical teams.
Proven strong interpersonal with an analytical mindset and problem-solving capability.
Familiarity with Agile planning and Agile project management skills.
Must be highly organized and self-motivated with a sense of urgency.
Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint
Job Requirements Any university degree or college diploma in Digital Marketing or a relevant professional experience
Minimum of eight (8) years of experience in Digital/email marketing Strategic, coordination support role.
Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
Ability to review processes and make suggestions for efficiencies and optimization.
Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
Functional knowledge of AEM will be an added advantage for this role.
Familiarity with complex, multi-national organizations is highly preferred.
Ability to translate business needs into technical solutions in MA platform.
Adherence to data integrity rules (such as GDPR, CANSPAM) is a must. Specialist knows their customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
