Job Description Transforming Finance: Mastering Digital Engagement Step into the dynamic world of finance and embark on a career journey that transcends borders. As a Marketing Automation Specialist , you'll spearhead transformative strategies right from the heart of your homeland. Imagine the thrill of wielding global influence without ever leaving the comfort of your own country. This role isn't just about shaping campaigns it's about shaping the future of digital engagement. Picture yourself seamlessly integrating into a network of international professionals, exchanging ideas, and driving innovation in real-time. From crafting targeted messaging to optimizing workflows, every task propels you towards new heights of success. Join us in this exhilarating adventure where boundaries dissolve, and possibilities abound. Elevate your expertise, expand your horizons, and ignite your passionâ€all within the dynamic landscape of finance.
Unleash Your Potential: Mastering Marketing Automation Employment type: Full-time
Shift: Mon - Fri 07:00 PM To 04:00 AM
Work setup: Temporary WFH, Ortigas
Fueling Growth: Empowerment through Dynamic Tasks Create targeted messaging for diverse customer segments across email, SMS, and push notification campaigns
Develop personalized welcome series and workflows for new/current subscribers
Utilize data analysis to continuously improve segmentation, welcome series, and workflows, boosting engagement and conversion rates
Develop and refine marketing strategies across multiple channels, including email, SMS, and browser notifications
Propose innovative ideas to enhance the customer experience through multi-channel campaigns
Identify opportunities for personalized, automated marketing strategies and new segmentation tactics
Assess and enhance the performance and ROI of email campaigns
Regularly report findings and recommendations to senior management
Use database management to target customers based on behavior and demographics
Continuously improve email content, subject lines, and target audiences to increase engagement and conversion rates
Experiment with new technologies to personalize customer journeys
Oversee timely execution of email campaigns, including planning, design, copywriting, and obtaining approvals
Ensure marketing messages comply with industry standards
Discover opportunities to increase customer value and engagement
Manage campaigns on a daily basis, optimizing customer segmentation and email strategies
Support the executive team in refining our email marketing program
Lead campaign development efforts, coordinating with marketing, product managers, analytics, developers, and external vendors
Take responsibility for campaign results by analyzing email performance, sharing insights across teams, and leveraging findings for future campaigns
Prioritize customer-centricity in managing transactional campaigns
Collaborate with teams to design and execute A/B tests for campaigns, aiming to enhance customer experience
Develop behavior- and event-triggered emails featuring dynamic content
Work alongside the marketing team and others to generate effective campaign materials
Coordinate with different departments and agencies in the campaign development process
Requirements Elevate Your Expertise: The Keys to Success Minimum of 3 years of experience in planning and executing automated email campaigns
Excellent English communication skills
Demonstrated success in optimizing email campaigns to achieve business objectives
Proficiency in CSS to design and implement responsive email templates
Creating visually compelling email designs to enhance user engagement and drive campaign effectiveness using Photoshop
Strong skills in list cleaning and data analysis to optimize audience targeting
A proven track record of contributing to net revenue increases for companies
Proficient in designing and building email marketing campaigns, including nurture programs
Analytical and data-driven, with the ability to track performance and optimize metrics to meet sales targets
Knowledgeable about various data sets and understanding data infrastructure
Self-motivated with the ability to prioritize and manage multiple projects effectively
Experienced in HTML and content management tools
Detail-oriented with strong organizational and project management skills
Excellent in written, verbal, and presentation communication
Proficient in A/B testing, control groups, holdouts, and multivariate testing
Familiar with email marketing best practices, including list segmentation, subject line optimization, campaign tracking, deliverability, and compliance with CAN-SPAM/anti-spam Canadian laws
Good understanding of Customer data platforms (CDPs) to provide actionable insights for campaigns
Comprehensive knowledge of Outbound marketing, including building databases, cold email marketing, and traditional marketing leading to website conversion
Related experience with marketing technology platforms like Adobe, Tealium, CleverTap, or Braze is a strong plus
Benefits Prime Perks: Empowering Your Journey Day 1 HMO coverage
Temporary WFH arrangement
Prime office locations with free gym access
Direct exposure to international clients and cutting-edge technologies
Standard government and Emapta benefits
Career growth opportunities
Diverse and supportive work environment
Fun employee engagement activities
Transforming Lives: Join the Revolution Our client stands at the forefront of finance, offering Canadians a lifeline during financial strains. As the largest online short-term lender in Canada, they provide a swift and secure platform for obtaining up to $1,500 within minutes, ensuring individuals can address unexpected expenses with ease. With a commitment to fair, responsible lending, they empower customers to manage their finances responsibly, offering flexible repayment options and transparent terms. Their dedication to clarity and customer support has garnered over 55,000 positive reviews, reflecting their mission to provide accessible, trustworthy financial solutions to all Canadians.
Welcome to Emapta Philippines! Discover a world of possibilities at Emapta , where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.
With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your . Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.
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