Here's the updated job description incorporating your additional context:
Position: Marketing Assistant Company Overview: We are a dynamic financial services and media company dedicated to enhancing our brand presence and expanding our subscriber base. We are looking for a motivated Marketing Assistant to support the growth of our media brand, Bull Street (bullst.com), and our personal brand, aimed at increasing subscribers and clients.
Key Responsibilities: Content Creation: Assist in developing engaging content for newsletters, social media, and marketing mailers to effectively communicate our messaging.
Social Media Management: Manage and schedule posts across all social media platforms. Monitor engagement, respond to comments, and analyze trends to enhance our content strategy.
Email Marketing: Support the design and execution of email marketing campaigns, including list segmentation, content development, and performance tracking.
Data Analysis: Analyze marketing data to prepare reports on campaign performance, providing insights and recommendations for continuous improvement.
Market Research: Conduct research on industry trends, competitor activities, and target audience preferences to identify opportunities for marketing strategies, particularly in financial services (investing, banking, crypto).
Event Support: Assist in planning and executing marketing events, both online (webinars) and offline (trade shows, product launches).
Graphic Design: Perform basic graphic design tasks, creating social media graphics, email banners, and other marketing materials using design tools.
Administrative Support: Provide general administrative assistance to the marketing team, including meeting organization, calendar management, and handling inquiries.
Qualifications: Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience). Minimum of 4 years of relevant experience in marketing or communications. Strong English writing capabilities (C1 level required), with a background in copywriting preferred. Proficiency in digital marketing tools and platforms (e.g., social media management, email marketing software). Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite). Analytical mindset with the ability to interpret data and provide actionable insights. Highly organized, detail-oriented, and capable of managing multiple tasks effectively. Self-motivated with the ability to work independently and execute tasks efficiently. Passion for marketing and a willingness to learn about financial services if lacking direct experience. Travel visa is a plus, but not required.Work Schedule: This position requires a few hours of overlap with EST (8 AM to 5 PM, M-F) to start.