Job Summary: The Market Analyst is responsible for researching and analyzing market trends, competitor activities, and customer preferences to provide valuable insights that guide business decisions.
The role requires working closely with cross-functional teams to identify growth opportunities, assess market risks, and deliver data-driven recommendations that support the company's strategic goals.
Key Responsibilities:
Conduct comprehensive market research to assess trends, competitive landscape, and customer behaviors.
Gather, analyze, and interpret data using tools like Excel, SPSS, Google Analytics, and other data platforms.
Prepare reports and presentations that communicate market insights, opportunities, and risks to internal stakeholders.
Forecast market trends and provide recommendations on potential areas for growth.
Collaborate with product development, marketing, and sales teams to align strategies with market data.
Track and analyze the company's performance within the competitive environment, identifying areas for improvement.
Evaluate new market entry opportunities and provide feasibility studies.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Economics, or related field.
1-3 years of experience in market research, data analysis, or a similar role.
Strong analytical skills and a proven track record in gathering and interpreting market intelligence.
Proficiency in data analysis tools such as Excel, SPSS, or Google Analytics.
Knowledge of market research techniques, competitive analysis, and forecasting methodologies.
Excellent communication and presentation skills for delivering insights to stakeholders.
Personal Attributes:
Detail-oriented with strong problem-solving abilities.
Proactive, with the ability to work independently on data-driven projects.
A strategic thinker focused on identifying and capitalizing on growth opportunities.
Preferred:
Experience in a specific industry relevant to the company's target market.
Familiarity with CRM or BI tools to enhance data analysis and reporting.