Marketing Officer ?30-35K [Monthly] On-site - Taguig Full-time 1-3 Yrs Exp BachelorJob DescriptionThe Marketing Officer will be responsible for developing and executing marketing plans, building brand awareness, and driving customer engagement through digital, retail, and traditional channels.
The ideal candidate should have a passion for gourmet food, experience in food product marketing, and a deep understanding of consumer behavior within the culinary space.Develop and implement comprehensive marketing strategies to promote the Jamon brand and increase market share.Identify key market trends, customer segments, and competitor activities in the gourmet food industry.Collaborate with sales, product development, and operations teams to ensure alignment between marketing efforts and business objectives.Manage brand positioning and messaging to ensure a strong and cohesive identity across all platforms.Develop compelling content, including product descriptions, promotional materials, and social media posts that align with the brand's values.Ensure consistent brand voice and visuals across marketing campaigns.Oversee the company's online presence, including website, social media channels, and e-commerce platforms.Analyze digital marketing performance, optimize campaigns, and report on key metrics (e.g., ROI, click-through rates, customer acquisition costs).Plan and execute new product launches and seasonal campaigns.Develop partnerships with restaurants, gourmet food stores, and retailers to increase product availability and visibility.RequirementsBachelor's degree in Marketing, Business, or a related field.2-3 years of experience in marketing, preferably within the food and beverage industry or gourmet food segment.An interest or background in gourmet food, particularly Jamon or similar artisanal products, is highly desirable.Understanding of digital marketing strategies and tools.Strong written and verbal communication skills.Proficiency with analytics tools such as Google Analytics, social media insights, and email marketing platforms.Familiarity with e-commerce and online sales strategies.Working LocationG/F, The W Fifth Avenue, H23X+8JV, 5th Ave, Taguig, Metro Manila, Philippines
BenefitsEmployee Recognition Program13th Month Pay, Pag-Ibig Fund, Paid Holidays, Philhealth, SSS/GSISLife Insurance, HMOPosted on 30 September 2024
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