Job Overview: We are seeking a highly motivated and experienced Local SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing with a specific focus on local SEO strategies to enhance our online presence and drive traffic to our website.
Work Remotely Work Duration: Permanent/Full-time Key Responsibilities: Collaborate with the marketing team to develop, execute, and manage comprehensive local SEO strategies to improve organic search engine rankings and increase website traffic. Conduct in-depth keyword research to identify valuable and relevant local keywords and phrases for targeting in SEO campaigns. Optimize digital content for local search, ensuring all content aligns with SEO best practices. Implement and manage local citation building and business listings to enhance local search visibility. Develop and execute link-building strategies to improve domain authority and inbound links. Monitor and analyze website traffic, keyword performance, and local SEO campaigns using tools like Google Analytics and Search Console, providing regular reports with actionable insights. Stay current with the latest trends and advancements in local SEO and search engine algorithms. Identify and resolve technical SEO issues to improve website performance and user experience. Optimize Google My Business profiles and other local business listings to ensure accuracy and consistency. Engage with local communities and organizations to build relationships and enhance local brand awareness. Requirements and Skills: Bachelor's degree in digital media, marketing, or a related field. A minimum of 2 years of experience in digital marketing with a strong focus on local SEO. Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Moz, SEMrush). Experience with web analytic tools such as Google Analytics, Google Ads, and Google Campaign Manager. Familiarity with local citation building and business listing management. Knowledge of the latest local SEO trends and best practices. Strong analytical and problem-solving abilities. Exceptional written and verbal communication skills. Familiarity with content management systems (CMS) and web development is advantageous. Passionate about pets. Must be residing in the Philippines. Willingness to work night shifts for four hours, from 8 AM – 12 PM EST, to overlap with the US-based team. #J-18808-Ljbffr
