Job Description Unlock Your Full Potential as a Life Cycle Marketing Specialist with Nutritious Life!
Join our client's team and experience a career like no other. As a Life Cycle Marketing Specialist, you'll enjoy a world of perks right from the comfort of your home. Imagine having a global opportunity without leaving your country and achieving the perfect work-life balance with a permanent work-from-home arrangement. In this role, we offer you the chance to thrive professionally while living life on your terms, unlike anywhere else.
You will have a global impact. While you work from your home base, you'll be part of a diverse team collaborating across borders and cultures. This unique opportunity to experience a global position without leaving your country will broaden your horizons and enrich your professional journey in ways you wouldn't easily find elsewhere.
Whom you'll work with:
Our client, Nutritious Life, is a dynamic and rapidly growing destination for cutting-edge nutrition, health, and wellness content. They are pioneers in helping individuals lead their healthiest lives through science-backed advice and educational courses offered by Nutritious Life Studio. Led by renowned dietitian and thought-leader Keri Glassman, MS, RD, CDN, our client inspires people to embrace wellness strategies tailored to their unique needs.
Joining our client's team means becoming part of a passionate community dedicated to all things health and wellness. At Nutritious Life, you'll find a supportive environment that fosters growth, innovation, and a deep commitment to making a positive impact on the world.
Job Description
As a Life Cycle Marketing Specialist , you will be responsible for creating, writing, and managing campaigns and funnels aimed at driving engagement, conversions, and revenue growth. Your role will demand a combination of creativity and analytical acumen as you craft compelling campaigns while keeping a close eye on reporting and outcomes. You'll leverage data-driven insights to continuously refine and optimize open and click rates, and your recommendations for improvements will play a pivotal role in implementing changes that enhance the overall effectiveness of our client's marketing efforts.
Here's an overview of your future role:
Employment Type: Full-time
Shift: Night Shift (Monday to Friday 9:00PM - 6:00AM PHT)
Work Setup: Permanent Work From Home
What do you need to succeed? Proven experience in lifecycle marketing, including lead generation, nurturing, and post-purchase engagement.
Creative mindset with the ability to conceptualize and execute impactful campaigns and funnels.
Strong analytical skills, focusing on data-driven decision-making, reporting, and outcome analysis.
Experience with upselling and downselling strategies, improving customer lifetime value.
Deep understanding of technical requirements for tracking user journeys and creating effective funnels.
Familiarity with CRM platforms, particularly Active Campaign, and building automations.
Knowledge of SMS strategies and multi-channel campaign coordination.
Ability to maintain a clean contact database and measure engagement metrics.
Excellent written and verbal communication skills in fluent English.
Proven ability to work autonomously in a remote environment while collaborating effectively as a team player.
Interest and experience in the health and wellness industry, particularly with a female-centric audience.
What awaits you in this role? Develop and execute end-to-end lifecycle marketing strategies, spanning from lead generation to post-purchase engagement.
Create, write, and manage campaigns and funnels that drive engagement, conversions, and revenue growth.
Employ a creative mindset to craft compelling campaigns, while maintaining a keen analytical focus on reporting and outcomes.
Utilize data-driven insights to optimize open and click rates, making recommendations for improvements and implementing changes.
Deeply understand the technical requirements necessary to track user journeys on-site, designing effective and efficient funnels.
Implement strategies for upselling and downselling based on user behavior and purchase history.
Drive efforts to improve the lifetime value of customers through effective engagement strategies and post-purchase initiatives.
Leverage the Active Campaign CRM platform to build and manage automations that enhance customer experiences.
Strategically automate and improve newsletter campaigns to enhance efficiency and effectiveness.
Analyze communication frequency with customers, making adjustments to meet engagement goals and improve user experience.
Develop a deep understanding of SMS strategies and determine optimal scenarios for sending texts vs. emails, coordinating multi-channel campaigns.
Maintain a clean and engaged contact database, measuring and improving contact engagement metrics.
Analyze the duration of nurture sequences per product, providing recommendations for refinement and optimization.
Identify opportunities to survey the audience for valuable insights that can drive revenue growth.
Collaborate as a team player within an autonomous remote environment, contributing to a cohesive team dynamic.
Demonstrate a strong interest and experience in the health and wellness industry, particularly with a female-centric audience.
Report directly to the COO, playing an integral role in driving customer journey enhancements for the company.
Why choose us? Competitive package
Day 1 HMO
Remote/Work from home set-up
Standard government and Emapta benefits
Well-equipped, modern, and accessible offices
Fun engagement activities for employees
Mentorship and exposure to global leaders and teams
Who are we?
Discover a world of possibilities at Emapta , where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.
With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your career. Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.
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