Responsibilities: Paid Search Strategy and Execution: Demonstrate comprehensive understanding and proficiency in paid search platforms/SEM, including Google Ads and anything within the Google Marketing Platform Develop and execute paid search campaigns aligned with clients' objectives and target audience. Conduct keyword research, ad copy creation, and bidding strategies for optimal campaign performance. Utilize keyword targeting and segmentation to reach relevant audiences across various paid search channels. Monitor and optimize paid search campaigns for performance, ROAS, and other relevant KPIs. Stay updated on industry trends and best practices in paid search advertising. Leadership and Team Enablement: Provide leadership and enablement for team members, including coaching, mentoring, and training in paid search advertising best practices. Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in paid search management. Conduct pulse checks on the team, addressing concerns, and providing support as needed. Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement. Identify and implement process improvements to enhance team efficiency and effectiveness. Escalate team concerns to higher management and provide viable solutions in times of conflict. Pitches and Presentations: Provide expertise and guidance during pitch presentations, offering strategic insights in paid search advertising. Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness. Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging paid search advertising expertise. Present ideas effectively, ensuring clear communication and understanding among stakeholders. Industry Knowledge Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries. Keep abreast of trends and techniques in paid search advertising and ensure these inform strategy. Share industry knowledge openly and regularly with the team to foster continuous learning and improvement. Key Performance Indicators (KPIs): Timely and successful execution of paid search campaigns. Achievement of target ROAS, CPC, and other relevant performance metrics. Continuous personal and team development in paid search advertising expertise. Positive client feedback and testimonials specifically related to paid search initiatives. Effective leadership and team enablement resulting in team satisfaction and growth. Requirements: Google Skillshop Certifications in the following: Google Ads Google Analytics Google Merchant Center Other Google Marketing Platform Courses a plus Familiarity in the installation and use of Google Tag Manager. Familiarity with Google Ads, and other relevant paid search platforms. Exceptional organizational skills, proficient in digital collaboration tools like Google Drive. Strong interpersonal and public relations skills, essential for effective client communication and collaboration. Analytical mindset with a focus on data-driven decision-making in paid search advertising. Excellent verbal and written communication skills, especially in presenting paid search strategies and insights. Proactive team player with an entrepreneurial spirit, capable of taking initiative in paid search campaign planning and execution. Passionate about delivering exceptional results through paid search advertising. Demonstrated responsibility, initiative, and a continuous growth mindset in the field of paid search advertising. Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution. Leadership experience or a willingness to lead and enable team members in paid search advertising practices. Powered by JazzHR