Integrated Marketing Specialist

• Gather information on industry trends, competitors, and customer behavior and recommend corresponding opportunities and strategic decisions.
• Develop and lead the execution integrated marketing campaigns across multiple channels (e.g., LED billboard, social media, website, collaterals).
• Ensure consistency in messaging and branding across all marketing materials and platforms.
• Coordinate with internal teams (e.g., content, social media, creatives, product, services) to ensure alignment with strategic goals.
• Manage timelines, budgets, and resources for integrated marketing initiatives.
• Prepare reports and presentations for senior management.
• Monitor and evaluate the effectiveness of marketing strategies and campaigns.