Job Goal / Rationale The VP of Communication and Marketing drives the external communication & marketing support teams of Teleperformance, to successfully build, support, and maintain our local, regional and global branding presence in the Philippines. With a comprehensive overall communication strategy and marketing plan, he/she ensures that the company achieves its target publicity mileage & branding recall milestones across captive markets and demographics to exceed our margin, & revenue goals, all aligned to our organization's vision, mission, core values, norms, & policies.
Key Results Areas Strategic Leadership & Execution · Designs a comprehensive communication, and marketing plan that complements our global marketing frameworks, brand management brand strategies that addresses the market needs and new growth opportunities while working closely with senior executives
· Maps-out a communication and marketing plan with strategic goals, key actions, targets and measures of success including its complementing resources and tools needed by the unit/department to meet and/or exceed the organizational objectives
· Directs the smooth implementation of well-defined communication & marketing plans, imploring appropriate business and marketing standards, and processes not limited to technological solutions that should trigger and maintain our continuous future-driven relationships with clients, employees,
· Oversees the organization's overall brand management, and image as a People Company, and as an "Employer of Choice" in the Philippines by conducting extensive market researches, and initiatives to maintain and sustain our competitive industry advantages in the local, national, and regional markets.
Growth-focused Business, Finance & Compliance · Upholds and promotes our Teleperformance core values, norms, standard operating policies and procedures
· Develops continuously a network of potential communication & marketing leads
· Provides guidance & support to other leaders creating & delivering presentations, proposals, and negotiation of contracts with prospective and potential clients
· Orchestrates, attends and oversees tours and visits to various Teleperformance sites and locations by key external stakeholders not limited to future employees
· Establishes and maintains our collaborative partnerships with our communication & marketing vendors, & suppliers to ensure that we deliver committed-results
· Consolidates periodic progress reports of the business relevant to our corporate branding & marketing mileage to map-out quick wins & long-term solutions to manage any opportunities or risks in our communication plans or strategies
· Analyses all types of risks and opportunities for the business that include a full understanding of marketing trends and by appropriating immediate, short-term, and long-term business management strategies and solutions
· Keeps the management updated on every aspect of the communication & marketing operations including opportunities in the marketplace and any developments that may impact our corporate image & the business as a whole.
Engaged & Enabled People · Advocates our main goal to make "happy employees from inside-out"
· Maintains ethical practices that nurture a positive work environment conducive to attracting, retaining and motivating high potential employees at all levels
· Establishes and maintains a Communication & Marketing Team that's highly engaged and competent to support our communication & marketing strategies
· Highly motivates his / her leadership team to achieve and maintain outstanding customer experience in corporate communication, business writing, & marketing
· Ensures the team's efficiency and productivity by managing their work load allocations, trainings, and problem resolutions; performance reviews, and makes keen recommendations for personnel actions in line with their personal and professional development
· Performs additional work as may be required from time to time within the terms and conditions aligned to the strategic directives and foresight of the business.
Desired Qualifications · Must have at least 5 years successful sales track record in the contact center industry
· Upper-level communication & marketing management experience.
Minimum Requirements · Bachelor's Degree related to Organizational Communications, Business Management or any other relevant fields from a reputable educational institution
· Few relevant units of a relevant Master's Degree
· At least 10 years of vertical experience with proven subject matter expertise within one of the following industries:
· Media | Communications |Travel | Transportation | Marketing
· Financial Services | Healthcare | Utilities
· Should have extensive experience in corporate branding, communications, & marketing to highest level decision makers for contact center outsourcing
· Any learning and development exposure and / or experience that may be directly BPO-relevant or may be transferrable to the BPO operational needs.
Competencies · Adequate understanding of the Business Process Outsourcing Industry.
· Sufficient industry understanding and operational knowledge & principles to develop winning solutions:
- Strategic Management; Account Management; Business Development,
- Financial Management; Process Improvement; People Management; Performance Management; Effective Presentations
· Sufficient know-how on communication tools not limited to Microsoft Office, Outlook, Microsoft Teams, Zoom, or its equivalent.
· Communicates and interacts effectively and proficiently in written and spoken English through various communication tools that build trust and support from an inclusive but diverse multi-generational workforce.
· Regards Integrity, Respect, Professionalism, Innovation and Commitment as relevant work values
· Able to work effectively with a culturally diverse workforce and provide leadership in organizational change.
· Possesses these attributes that are prerequisite to this role: logical and critical thinking, analytical and extremely detail oriented.
· Exemplifies a positive and proactive disposition about the BPO Industry, its continuously changing challenges, work dynamics, and work environment.
· Willingness to work on extended hours and have the flexibility and availability for unconventional shift schedules and locations while maintaining the focus on productivity and efficiency that our business requires.
