The Head Content Creator's primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions. This includes producing marketing copy to advertise the company's product, writing blog posts about industry-related topics and promoting the company's image and content in social media.
RESPONSIBILITIES:
As a Head Content Creator, you'll need to:
• Design and implement content strategies, planning, and procedures that support and extend marketing and communications initiatives, both short and long-term, and establish a continuously evolving content practice
• Set comprehensive goals for performance and growth for content as a strategic function in the business
• Supervise the management and maintenance of audience personas, content inventories and audits, customer journey maps, SEO strategies, and competitive audits
• Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, promoting, measuring, and retiring content, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for the various user experiences and across all appropriate channels
• Work with the company's technical/digital teams to implement an efficient content management system (CMS), digital asset management approach, and other essential systems (e.g., marketing automation, email management, social media management, analytics, etc.)
• Conduct ongoing usability tests to gauge content effectiveness; Gather data and handle analytics (or supervise those who do) and make recommendations based on those results; work with owners of content to revise and measure content and marketing goals
• Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness. This includes gathering data and handling analytics (or supervising those that do), as well as making recommendations based on performance results
• Participate in content expansion activities (investments, acquisitions, alliances, etc.)REQUIREMENTS AND SKILLS
• Proven work experience (2 years or more) as a Content Creator, Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Excellent writing and editing skills in English/ Tagalog
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO
• BSc in Marketing, English, Journalism or any relevant field
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