Job Description Zendesk is looking for a highly motivated Growth Marketing Specialist to join our dynamic global Marketing team. As a key contributor, you will play a critical role in implementing digital marketing strategies and driving lead generation to achieve pipeline targets. This is a unique opportunity to be part of a world-class organization and collaborate with cross-functional teams to enhance customer engagement.
What You'll Be Doing:Assist in implementing data-driven digital marketing campaigns across various channels, ensuring alignment with regional growth strategies. Monitor and report on campaign performance, lead generation, and funnel analytics using reporting and analytics tools. Collaborate with cross-functional regional teams, including Marketing, xDR, Ops & Analytics, to optimize campaign effectiveness and conversion rates. Contribute to the management of the customer account journey, ensuring consistent and personalized user experiences that drive funnel progression. Support the refinement of cross-channel digital strategies based on data insights and regional market nuances. Work alongside the global digital growth team to deploy, adjust, and enhance campaigns for regional resonance and optimization. Apply analytical skills to discover innovative approaches and test new ideas to fill gaps in MQL or pipeline, ensuring regional considerations for global marketing initiatives. Keep current with regional digital marketing trends, behaviors, and competitive insights to inform effective marketing approaches. What You Bring to the Role:Experience at doing data analysis of various digital marketing projects.
Hands-on experience and advance skills in using data analytics and reporting tools (e.g., Google Analytics, Tableau).
Strong analytical skills with the ability to analyze data and draw practical conclusions.
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
Proficiency with SEO, Web, and Performance Marketing.
Excellent communication skills, both written and verbal.
Skill in collaborating with teams from different departments and effectively communicating campaign results and insights to relevant individuals.
Adaptability to regional market trends and dynamic market conditions.
Continuous drive to learn and innovate within the digital marketing field.
#LI-MJ1 Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.