Google Media Buyer

Job Description:
We are looking for a skilled Google Media Buyer with expertise in creating and optimizing Google Ads campaigns for maximum performance and ROI. The ideal candidate will have hands-on experience in account setup, campaign warming, data-driven monitoring, and continuous performance optimization.

Key Responsibilities: Proper Account Setup:
Build correct account structures, including campaigns, ad groups, and ads.
Set up conversions and implement conversion tracking effectively.
Initial Warming Stages:
Start campaigns with a low investment and limited budget to ensure approval and functionality.
Utilize broad keywords and general targeting initially, refining to precise keywords over time.
Monitoring and Analysis:
Use tools like Google Analytics and Google Ads Reporting to track and analyze campaign performance.
Interpret data to make informed decisions and enhance campaign effectiveness.
Performance Optimization:
Conduct A/B testing on ad copies, visuals, and targeting strategies.
Manage bids and adjust them based on performance data for optimal results.

Qualifications:
Proven experience in Google Ads campaign management and optimization.
Strong analytical skills and familiarity with Google Analytics and similar tools.
Expertise in A/B testing and bid management strategies.