Google Analytics Manager (Contractual) - Perm WFH Mathematics, Statistics & Information Sciences (Science & Technology)
As the Digital Analytics Manager, you will play a pivotal role in coordinating and integrating data-related activities focusing on website performance, user behavior, and the effectiveness of online marketing campaigns. You will be responsible for implementing, managing, and troubleshooting a range of analytics and ad tracking tools. Your role involves a deep understanding of both 1st-party and 3rd-party tools, with a particular emphasis on privacy and data accuracy.
RESPONSIBILITIES Comprehensive Analytics Implementation and Management: Oversee the implementation, operation, and troubleshooting of web analytics tools, including proprietary (1st-party) and third - party platforms like Google Analytics 4 and Google Tag Manager. Ensure accurate tag implementation and data flow for reliable reporting. Data Integration and Reporting: Harmonize the use of 3rd-party tools with in-house, privacyconscious, first-party tools. Develop and manage insightful report dashboards in Google Analytics 4, ensuring reporting accuracy and actionable insights Data Analytics and Privacy Focus: Spearhead initiatives to synchronize different data collection tools. Emphasize a strong, in-house 1st party data analytics solution, prioritizing user privacy and data security Performance Monitoring and Analysis: Monitor and interpret key website performance indicators from both 1st-party and 3rd-party data. Utilize analytical findings to optimize website performance and user experience. Campaign Analysis and A/B Testing: Conduct comprehensive A/B testing for marketing campaigns, landing pages, and website designs. Work closely with the marketing team to track and quantify the effectiveness of online marketing campaigns. Team Education and Collaboration: Educate team members on advanced web analytics techniques. Collaborate across departments to ensure a cohesive understanding and application of 1st-party and 3rd-party analytics tools. QUALIFICATIONS Digital agency work experience preferred but not required, Marketing understanding required. Proven experience in digital analytics, including expertise in Google Tag Manager, Google Analytics 4, and other ad tracking platforms. Excellent analytical, problem-solving, and project management skills. Ability to communicate complex data concepts to non-technical team members. Your application will include the following questions: What's your expected monthly basic salary?
HGS Offshore Staffing Solutions, formerly known as Diversify Offshore Staffing Solutions, collaborates with small, medium, and large enterprises across Australia, the US, Canada, and New Zealand. Our mission is to facilitate access to digitally-empowered global workforces based in the Philippines.
Our Staff
We recruit talents who are highly skilled in the areas of administration, finance and accounting, human resource management, IT services, knowledge management and marketing. Our people first philosophy means we respect and appreciate our staff. The workspace we have created along with our values gives us the edge in attracting and retaining only the highest quality people.
HGS Offshore Staffing Solutions, formerly known as Diversify Offshore Staffing Solutions, collaborates with small, medium, and large enterprises across Australia, the US, Canada, and New Zealand. Our mission is to facilitate access to digitally-empowered global workforces based in the Philippines.
Our Staff
We recruit talents who are highly skilled in the areas of administration, finance and accounting, human resource management, IT services, knowledge management and marketing. Our people first philosophy means we respect and appreciate our staff. The workspace we have created along with our values gives us the edge in attracting and retaining only the highest quality people.
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