This is a remote position.
Schedule: Flexible (4 hours per day, 5 days a week) with a meeting every Thursday at 10 AM BST Client Timezone: BST (British Summer Time) Client Overview Join a thriving UK-based digital marketing agency specializing in lead generation for mortgage brokers. With over a decade of experience, this innovative company leverages cutting-edge strategies to deliver high-quality leads that drive business growth. As part of a dynamic team spanning the UK, Philippines, and Canada, you'll contribute to the success of diverse clients across the mortgage industry. Job Description As a Google Ads Specialist, you'll play a pivotal role in managing and optimizing multiple high-stakes advertising campaigns for mortgage brokers throughout the UK. This position offers a unique opportunity to showcase your expertise in digital advertising, data analysis, and strategic thinking. You'll work independently to enhance campaign performance, identify growth opportunities, and implement data-driven strategies that maximize ROI for clients. Your insights and optimizations will directly impact the success of mortgage professionals, making this role both challenging and rewarding. Responsibilities Manage and optimize multiple Google Ads accounts for various mortgage broker clients Analyze campaign performance and provide insights to improve efficiency and lead quality Set up new campaigns following established processes and best practices Conduct keyword research via search term report and clients search console and implement effective targeting strategies Experiment with different bidding types to optimize campaign performance Create and test ad copy to improve click-through rates and conversions Provide regular reports and updates during weekly PPC meetings Collaborate with team members to align Google Ads strategies with overall marketing goals Identify opportunities for improvement across accounts and implement changes Stay updated on Google Ads best practices and industry trends Requirements Proven experience in managing Google Ads Lead Generation campaigns, preferably in the finance or mortgage industry. Ecommerce ads experience is not beneficial. Strong analytical skills with the ability to interpret data and make data-driven decisions Proficiency in Google Ads platform and Google Analytics Excellent communication skills in English, both written and verbal Ability to work independently and manage multiple projects simultaneously Familiarity with SEO principles and their relation to PPC campaigns Knowledge of A/B testing and conversion rate optimization techniques Adaptability to work with various client needs and target audiences Scope: Manage approximately 20 Google Ads accounts with varying budgets (average £1,000/month) Work part-time, 4 hours per day, 5 days a week Attend weekly PPC meeting on Thursdays at 10 AM BST Focus on lead generation and improving the quality of leads (increasing "green" leads - ie better quality) Optimize campaigns for different geographic targets within the UK Adapt strategies for various mortgage products and client specializations Benefits Independent Contractor Perks:
Permanent work from home Immediate Hiring Steady Freelance Job ZR_17136_JOB