A Google Ads Backer is responsible for managing and optimizing Google Ads campaigns.
Responsibilities:
Sets up pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
Conducts keyword research to create a list of keyword phrases for bidding.
Creates Adwords Ads that will run on Google Search, Google Display Partners sites, and on mobile devices.
Tests different ads, by creating different headlines and different ad copies.
Manages bidding.
Create remarketing and retargeting campaigns.
Report Google Ads results such as what keywords were entered into Google Search, that resulted in the ad being displayed, how many times visitors clicked on our ad, which ad was clicked on, and which keyword got the ad displayed.
Will work with the Web Dev Team and Social Media Team to create materials for targeted landing pages for each Adwords Ad Group.
Requirements:
Knowledge of Google Ads Account, Adwords, Keywording, and Content Creation.
Must have extensive training and proven experience with the platform.
Must be analytical, creative, a strong communicator, and have great attention to detail.
Google certification is an advantage but not required.
General Requirements:
Good command of the English language
Must be 18 years of age and above
A headset with a noise-canceling feature and a high-definition webcam
Device Specification:
Intel core i3 (6th to 12th gen), i5, i7 or AMD equivalent is highly required
Windows or Mac is acceptable
At least 8GB of RAM with 60 GB of free hard disk space available
Network Requirements:
10 Mbps DSL/Fiber Internet connection (USB sticks, signal-based & wireless connections are not allowed)
Benefits:
100% Work-from-Home
No work experience required
Training provided
Career Growth
Job Security and Stability
Profit Share (Retirement Plan)
Opportunity to an all-expense paid trip to the USA
In-house medical assistance (HMO) and paid time off (PTO) provided
Get paid on time
Undergraduates and students are accepted