The Global Paid Media Specialist will manage and optimize digital demand generation channels that contribute to Genesys' global demand generation and revenue goals. These channels include paid social, paid search, programmatic display, and content syndication campaigns. This role works collaboratively with regional digital marketing teams and external agency partners to execute multi-channel paid media strategies. Working alongside the Sr. Manager of Global Paid Media, the Global Paid Media Specialist will report on channel/campaign performance and drive campaign success across multiple regions, focusing on KPIs related to pipeline, opportunities, and wins.
This role offers an exciting opportunity to contribute to global demand generation efforts by driving digital campaign success and achieving measurable growth. The ideal candidate will have a proven track record of achieving measurable growth through tactical implementation and data-driven analysis of digital paid media campaigns.
This role will be part of a dynamic team culture of marketers based in our Manila office, with regular opportunities to collaborate closely with our global email, marketing operations, and web analytics teams.
Key Responsibilities: Performance Analysis & Reporting:Test hypotheses to build a playbook of scalable and repeatable best practices and incorporate them into ongoing strategies.Leverage multi-channel reporting tools and advanced Excel functions to analyze and report on KPIs across various digital marketing channels.Track and analyze full-funnel ROI across regions and paid media channels, providing regular updates on campaign performance, conversion rate optimization, and goal pacing.Campaign Management/Optimization:Assist in the creation, management, and optimizations (e.g., keyword expansion, A/B testing, audience refinement, ad copy optimization) of paid social, search, display, and content syndication campaigns, ensuring alignment with global strategies and best practices.Support the global paid media strategy by analyzing performance and making data-driven decisions. Find the reasons why behind our successes and areas of weakness to repair to improve performance.Maximize full-funnel efficiency, striking a proper balance between lead quantity and quality.Collaboration:Communicate cross-functionally with regional teams, external agencies, and vendor partners to support the successful launch and optimization of paid media campaigns.Act as a key resource for the Global Digital team by facilitating the effective use of data and reporting tools, providing troubleshooting support, and identifying opportunities for dashboard enhancements.Anticipate risks and obstacles and address them proactively with the team.Requirements & Qualifications 2-3 years of experience managing paid media campaigns across platforms such as Google Ads, Bing Ads, LinkedIn, Facebook, and programmatic display channels.Willing to work with Global Team, US Eastern Standard Time.Expertise in data analysis and reporting on KPIs for numerous digital marketing channels, using multi-channel reporting tools (Tableau, Looker, Power BI, etc.), Microsoft Excel (pivot tables, macros, VBA, etc.), and paid media dashboards.Comfortable working with spreadsheets for project management and data analysis.Familiarity with basic coding languages is a plus but not required.Familiarity with ABM platforms such as 6sense or Demandbase is a plus.Experience working with remote or international teams.Demonstrated ability to be resourceful and proactive, with a strong aptitude for exploring new tools, strategies, and approaches in digital marketing.Strong communication, organizational, and project management skills.Detail-oriented with excellent time management and problem-solving abilities.
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