General Sales Development Specialist

Key Objective of the Digital Demand Executive Role The Sales Development Executive (SDE) is focused on generating new qualified pipeline of software license opportunities for customers and pass this to the Sales executives and partners to continue the sale as you find the next opportunity.
Key priorities: DG Plan execution - outbound campaigns (taking care of SAP GDPR guidelines)Inbound: Customer requests SAP contact (critical: SDE often is first SAP experience to customer)Keeping the "funnel moving" (SDEs own opportunities from phase F to D for qualifying / nurturing and then hand over qualified opportunities to AEs/MSEs) Digital Demand Executive Role Characteristics Main activities include:
Executing the Demand Generation plan and delivering predictable inbound and outbound opportunities with linearityFocus on increased velocity through speed, volume and sales cycle with consistent qualification  Drive proactive outbound campaigns to net new contacts and follow-up incoming leads, to manage, nurture and qualify inbound leads to develop pipeline against a specific territory as defined by the business; nurture and convert them to high quality business opportunitiesApplying all digital sales techniques such as digital prospecting, video communication and social selling to qualify customer interests and generate leadsManaging all leads that are generated by marketing, trials, and associated activities that drive leads into the sales organization. Once qualified, will manage leads through defined stages and convert them to opportunities before passing to the appropriate sales colleagues to drive the sales process to closureExecute joint partner campaigns with best practice sharing and influence partner to investEnsure a Quality led handover to sales on agreed sales code based on operating level agreement together with a closed feedback loopFocus on delivering superior customer experience with increased quality leading to increased conversionMaintain all systems of record & provide full feedback in the same system before passing the opportunity or lead to sales or back to marketing.Present regular weekly/monthly/quarterly performance in accordance with Franchise Sales Best Practices Key Areas of Responsibility and Tasks Campaign Execution & Lead Management
Develop self-demand generation campaign calendar in conjunction with AEs and/or MSEs based on the needs of the territory, specialization and industry.  Review current pipeline trends to help
define the campaign plans.  Additionally, work with Commercial Sales & Marketing, General Business & Marketing, COEs on the execution of sales playsGenerate and qualify leads via digital prospecting, email campaigns, and callsAlign with sales leadership and AE/MSE for most effective territory planning and execution, covering all routes to marketGenerate and qualify leads through different approaches (social influence, outbound email/call/video engagement, phone campaigns, email actions…aligned with marketing and salesPass qualified opportunities to sales for sales stage executionRegularly review lead/opportunity pipeline and progression and run your business/franchise.Proactively give qualitative and quantitative feedback to Marketing on campaign effectiveness and performance for continuous improvement Opportunity and Lead Nurturing
Support follow up on ageing/stagnant leads and help to identify opportunities to re-energize back into an active sales cyclesData entry in CRM/Franchise Sales Process ExecutionDocument all the campaign execution and lead/opportunity management activities using the adequate systems correctly based on Franchise Sales Process.Support weekly/monthly/quarterly performance reviews Training & Enablement
Participate in activities to enhance digital demand generation and product/solution skillsComplete and qualify on all Level 1 enablement activities within 3 months and Level 2 activities in 12 months thru our Peak Performance ProgramBuild-up a network of customers & potential references after deals closed Competencies & Skills Proven success on developing and executing demand generation initiativesProven ability to develop and leverage internal and external partner relationshipsStrong social selling/influence techniques and proven awareness of today's latest techniquesExcellent communication skills and ability to network within a client´s organization and access decision makers, preferably using Basho or similar approachesUnderstand client business needs and pain pointsCritical business judgment and comfort making recommendations to senior executivesMust be a search affine and active in social media to generate leads, for example Twitter, blogging, LinkedIn Sales Navigator, etc.Good IT/ preferably business software knowledge, understanding of business processes and understanding of SAP solutionsStrong in teamwork and ability to learn and adapt quickly and be an influencerStrong customer focus and interpersonal skills to serve as a trusted advisorCapacity to listen actively and identify customer and peers' priorities
Education & Qualifications Bachelor or equivalent business experienceNative JapaneseFluent business English preferableExperience working in a cloud-based company a plusExperience in fast paced, high volume work environment
TBD
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Requisition ID: 409256  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.