JOB DESCRIPTION
The General Manager is responsible for the overall operational, strategic, and financial management of the brewery. The GM will lead a diverse team and oversee production, sales, marketing, and distribution, with a particular focus on enhancing brand awareness in international markets. The GM will lead and foster relationships within the industry and ensure that the company meets its business objectives while maintaining a commitment to quality and innovation in craft beer production.
DUTIES & RESPONSIBILITIES
• Develop and implement the company's strategic vision and operational goals.
• Analyze market trends and the competitive landscape to identify opportunities for growth, particularly in international markets.
• Foster a culture of collaboration, creativity, and excellence among all staff.
• Oversee daily operations of the brewery, ensuring efficient production processes and adherence to quality standards.
• Collaborate with the Supply Chain Shared Services to manage the supply chain, including procurement of raw materials, inventory control, and logistics.
• Collaborate with Compliance Shared Services to ensure compliance with health, safety, and environmental regulations.
• Prepare and manage the annual budget, forecasting revenue and expenses.
• Collaborate with Finance and Accounting Shared Services to monitor financial performance and reporting, analyze variances, and implement corrective actions as needed.
• Develop and execute comprehensive sales and marketing strategies to promote the brand and increase market share domestically and internationally.
• Conduct market research to identify target demographics and tailor marketing efforts to specific international markets.
• Build and maintain relationships with distributors, retailers, and customers, focusing on expanding international sales channels.
• Collaborate with Marketing Shared Services in the development of promotional materials, social media campaigns, and events to enhance brand visibility.
• Represent the company at industry events, festivals, and community functions, both locally and internationally.
• Build strategic partnerships with international distributors, importers, and retailers to enhance market penetration.
• Collaborate with industry organizations and attend trade shows to network and promote the brand.
• Work and collaborate with HR Shared Services to hire, train, and mentor staff across all departments, fostering a positive work environment. Conduct performance evaluations and implement professional development initiatives.
• Encourage teamwork and collaboration, ensuring all employees are aligned with the company's mission and values.
• Ensure product quality and consistency through rigorous quality control processes.
• Stay informed of industry trends and innovations to continually improve product offerings.
• Develop partnerships with local businesses and organizations to enhance community/local presence.
SKILLS & QUALIFICATIONS Bachelor's degree in business administration or a related field.At least 5-10 years of experience in a leadership role within the craft beer industry or a related field, with a focus on international markets.Proven track record of managing operations, financials, and teams in a dynamic environment.Strong leadership and team-building skills.Excellent communication and interpersonal abilities.Proficient in financial management and budgeting.Knowledge of brewing processes, quality control, and industry regulations.Experience in international marketing strategies and sales techniques.Strong networking skills with the ability to build relationships across cultures.Passion for craft beer and the brewing industry.Innovative thinker with a strategic mindset.Strong problem-solving skills and adaptability.Commitment to sustainability and community engagement
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