We are seeking a skilled Facebook Ads Specialist to manage and optimize our paid Facebook advertising campaigns for our online slot game website. The ideal candidate will be responsible for delivering high-performing ads that attract new users, ensuring campaigns meet our key performance indicators (KPIs).
Responsibilities: Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads) to achieve client objectives and KPIs.Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPA, and ROAS.Create and test compelling ad copy and landing pages to improve conversion rates and user experience.Stay current with industry trends, platform updates, and best practices to continuously improve campaign strategies and performance.Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape. Qualifications: Experience in managing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads).Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance.In-depth understanding of audience targeting, segmentation, and persona development.Excellent copywriting skills and a keen eye for design and user experience.Familiarity with keyword research tools and techniques.Experience with A/B testing and optimization to improve campaign performance.Excellent communication and collaboration skills, with the ability to work effectively in a team environment.Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry.Commitment to ethical advertising practices and maintaining a positive reputation in the industry.