Artillery Philippines is a fast-growing e-learning platform, offering online courses in the creative arts. Our mission is to empower aspiring artists and professionals through accessible and high-quality education. To expand our reach, we are seeking a results-driven Digital Marketer specializing in Paid Media and Facebook Ads to drive lead generation and course enrollments.
Mission: Your primary mission is to strategize, analyze, set up, monitor, test, and report on ad performance for Facebook Ads campaigns aimed at generating high-quality leads for our online courses. Your goal is to ensure that every campaign delivers a positive ROI on our ad spend, helping us achieve sustainable growth and reach new aspiring learners.
Who's your manager? CEOWho's under you? Marketing interns/part-timers (If any) Work Hours: 2 Days Off: TBDFlex schedule (You can choose any time between 9 AM - 12 MN PHT but you have to indicate the times. Just make sure you can be present for meetings)
Requirements: Stable internet connectionOwn desktop/laptopMinimum 2 years of hands-on experience managing Facebook Ads campaigns for lead generation, preferably in online education or e-commerce.Proven track record of being able to scale and handle at least P50k/mo worth of ad budgetIn-depth knowledge of Marketing FunnelsEnjoys strategy and analyzing numbersCreative problem solver who can come up with data-driven solutionsExcellent verbal and written communication skillsBasic Copywriting and graphic design skillsExcellent at multitasking Main Responsibilities: Campaign Strategy & Execution: Develop, launch, and manage Facebook and Instagram ad campaigns to generate leads for online courses, ensuring alignment with business objectives and delivering against KPIs.Performance Analysis & Optimization: Continuously monitor and optimize campaigns based on performance metrics, including:Cost per Lead (CPL): Maintain or reduce CPL to meet profitability goals.Click-Through Rate (CTR): Achieve or exceed the CTR benchmark of at least 2%.Return on Ad Spend (ROAS): Ensure a ROAS of 3x or higher.Conversion Rate (CVR): Improve conversion rates through optimized targeting and ad creative.Budget Management: Effectively manage and allocate advertising budgets to maximize ROI and ensure KPIs such as CPL and ROAS are consistently met.Audience Targeting & Segmentation: Implement advanced audience segmentation, including lookalike audiences and retargeting campaigns, to generate qualified leads.Creative Testing & Optimization: Collaborate with the creative team to test ad variations (copy, visuals, and formats) and optimize for best-performing combinations that drive engagement and conversions.A/B Testing: Conduct A/B tests to improve ad copy, visuals, and landing page conversion rates.Landing Page Optimization: Plan, design and create landing pages to generate leads.Performance Reporting & KPI Tracking: Generate detailed weekly and monthly reports on campaign performance, highlighting KPI results, insights, and actionable recommendations for improvements.Administrative Support: Assist with administrative tasks such as updating campaign trackers, preparing performance reports for management, and maintaining campaign documentation.Coordinate with the other departments to ensure that we generate quality leads for our online courses. Nice to have: Experience with other paid media platforms (YouTube Ads, TikTok Ads) and landing page optimization is a plus.Experience setting up landing pages and optimizing for conversionsExperience in market research/customer development/customer interviews.Sincere interest in art/drawing/calligraphy/painting/journaling/fountain pens. Compensation: P30k - P35k Basic Pay during the 5-month probation periodP40k - P45k Basic Pay after probation + bonus for target hitsBasic Benefits such as SSS, PAG-IBIG, and PhilHealthMid-year bonus (depending on business sales performance & mid-year evaluation results) + 13th-month bonus
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