Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS.
Instructure also offers a portfolio of products and services designed specifically for other EdTech providers. These unique solutions empower our partners to more quickly build and scale products, deeply integrate them into Canvas LMS, and differentiate products with research-backed proof of impact.
As a regional Marketing Program Specialist for EMEA, you are a jack-of-all-trades. One day you'll be working in Marketo executing an email program, and the next day you are setting up our booth at a conference. You'll need to be well-versed in all program management capacities including - analysis, email execution, planning events, writing copy, entering data into Salesforce, and working with Sales. You need to be highly organized because you will juggle multiple projects and timelines, work through competing priorities, all the while working with your local Sales team, as well as, your extended Marketing team in the US.
Responsibilities:
Sales and Partner Marketing
Collaborate with in-region partners for campaign execution
Product Marketing
Content creation - ads, email copy, blogs, landing pages, webinar content
Sales enablement - sales flyers, presentations
Product Release Notes and Emails
Events
Negotiate contracts with event management companies
Coordinate booth design, messages, electrical set up, A/V, collateral, booth setup, staffing (including on-site attendance), etc
Lead collection and data entry into SFDC
Demand Generation Campaigns
Execute email, webinar, digital advertising, and direct mail campaigns
Expert knowledge of Marketo, Salesforce, Zoom Webinars
Requirements:
5+ years experience in a similar Marketing role.
Exceptional attention to detail, highly organized with great project management skills; ability to juggle multiple programs/priorities.
Expert Marketo (or equivalent) experience required; Marketo (or equivalent) certification required.
Ability to travel to events; approximately 25% travel
Experience with marketing tools such as online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM (salesforce.com) required.
Experience in EdTech highly desired.
Self-starter and proactive mindset, with a passion for building and driving process improvements.
Needs to be a problem solver.
Ability to develop or bring in program management tools and best practices is a huge plus.
This role will report to the Director, Demand Generation for Parchment Marketing
We've always believed in hiring the most awesome people and treating them right.We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
All Instructure employees are required to successfully pass a background check upon being hired.