Drake's Progressive Client - a technology company, is now hiring for an Email Marketing Manager for their growing team in Pasig City.
Responsibilities:
• Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale. You'll become the de facto expert for this channel.
• Build scaled+converting outbound email campaigns
• List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent, and opt-ins
• Partner with PMM and Sales to nail messaging. Leverage performance data to continuously iterate and improve content and messaging.
• Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance. Identify strategic opportunities for growth and retention.
• Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more
• Build a brand-new Newsletter program
• Ensure the success of email execution, QA, and deliverability
• The role could evolve to manage and mentor a team of email marketing specialists
Qualifications:
• Excellent writer and strong communicator
• 5+ years of cold-outbound-email/CRM marketing experience; must include experience with SaaS or subscription-based services. Experience with dual SLG & PLG motions is a plus. Experience with both B2B and B2C marketing is a plus.
• Excellent problem-solving capabilities and a robust analytical approach, with the ability to leverage data to inform decisions, measure impact, and drive program improvements.
• Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting
• Strong experience with building triggered email programs, managing lists & lead mining, and enrichment
• Experience with Instantly and Zapier is a big plus.
• Experience with Salesforce and Excel is a plus.
• Comfortable and motivated working in a fast-paced, collaborative environment
• You get things done: You're a self-starter, organized, resourceful, and have the ability to manage projects from start to finish
• You care about the details: You have an eye for design, a good instinct for what email content will resonate with businesses, and triple-check every email before it's sent
What's in it for you?
• Up to Php 125k total earnings (depending on experience)
• HMO (w/ dependents)
• Work alongside the founding team as we aggressively scale up
• Meals provided daily
• Company Equity
• Great workspace in Ortigas CBD