Email Marketing Specialist (Pardot Experience)

This is a remote position.
Scope: •  20 hours per week. • Work schedule: Monday to Friday, 9 AM to 1 PM Chicago Time  • Remote position with regular communication with the US-based team. • Potential for expanded responsibilities within the marketing department. Responsibilities: • Create and code responsive emails in Pardot for modern devices and email clients. • Segment audience lists within Pardot for targeted communication. • Implement best practices for email marketing, automation, and GDPR compliance, including opt-in requirements and management of Pardot email preference centers and suppression lists. • Utilize Pardot automation rules and Engagement Studio flows to optimize performance. • Collaborate with the marketing team to align email strategies with overall goals. • Analyze email performance metrics and provide insights for improvement. • Assist in maintaining and updating the email marketing calendar. • Resize and optimize images for email campaigns using tools such as Photoshop or Canva. • Build Pardot dynamic lists based on custom prospect fields mapped to Salesforce contacts. Requirements: • Proficiency in HTML and CSS for responsive email coding. • Strong understanding of GDPR opt-in requirements, Pardot email preference centers, and suppression lists. • Ability to use Pardot automation rules and Engagement Studio flows. • Experience with image resizing software, such as Photoshop or Canva. • Strong attention to detail and ability to work in a fast-paced environment. • Excellent communication skills in English. • Basic understanding of email marketing principles and best practices. • Ability to work independently and manage time effectively. Benefits Independent Contractor Perks: 
Permanent Work from home Immediate Hiring Steady Freelance Job ZR_17140_JOB