Job Description This is a remote position.
Email Marketing Role Background Role: Objectives of this role: Working with the marketing team to develop and execute strategic email marketing plans and strategies. Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails. Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations. Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives. Potential tasks: Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis. Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action. Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior. Design visually appealing email templates that are responsive across devices and browsers. Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates. Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI. Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. Requirements Preferred skills and qualifications: Outstanding copywriting and editing skills to craft engaging email content. Familiarity with CRM integration systems and customer segmentation. Understanding of email deliverability and reputation management. Knowledge of email personalization and dynamic content strategies. Relevant certification in email marketing or related fields. Requirements
Preferred skills and qualifications: Outstanding copywriting and editing skills to craft engaging email content. Familiarity with CRM integration systems and customer segmentation. Understanding of email deliverability and reputation management. Knowledge of email personalization and dynamic content strategies. Relevant certification in email marketing or related fields.