We are seeking a talented Email Marketing & Design Coordinator to join our dynamic marketing team.
The ideal candidate will be responsible for crafting compelling email campaigns, designing eye-catching banners, and utilizing Mailchimp to reach and engage our audience effectively.
Key Responsibilities:
Email Campaign Development:
Create, design, and manage email marketing campaigns from concept to execution.
Draft engaging email copy that resonates with our target audience.
Design visually appealing banners and graphics for emails and other digital platforms.
Mailchimp Expertise:
Utilize Mailchimp for building and automating email campaigns, including audience segmentation and personalization.
Implement A/B testing strategies to optimize email performance.
Monitor and analyze campaign metrics, providing insights and recommendations for improvement.
Content Coordination:
Collaborate with marketing and design teams to ensure all content aligns with brand guidelines and marketing objectives.
Manage the content calendar for email campaigns to ensure timely delivery.
Technical Optimization:
Ensure all email templates are responsive and optimized for various devices and email clients.
Maintain and update subscriber lists, ensuring data integrity and proper segmentation.
Compliance and Best Practices:
Stay updated on email marketing best practices, including GDPR and CAN-SPAM regulations.
Implement strategies to improve deliverability and minimize unsubscribe rates.
Requirements:
Proven experience in email marketing and graphic design.
Proficiency in Mailchimp, including automation workflows, segmentation, and analytics.
Strong graphic design skills with proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator).
Excellent copywriting and editing skills with keen attention to detail.
Basic knowledge of HTML/CSS for customizing email templates is a plus.
Strong analytical skills with the ability to interpret data and translate it into actionable steps.
Exceptional organizational and project management skills.
Ability to work collaboratively in a team environment and independently when required.
Preferred Qualifications:
Bachelor's degree in Marketing, Communications, Design, or a related field.
2+ years of experience in email marketing and design coordination.
Familiarity with other digital marketing tools (e.g., Google Analytics, SEO platforms).
Experience with CRM systems and integrating them with email marketing platforms.