The eCommerce Lead spearheads the strategy and management of e-commerce platforms (pureplayer, e-retailers, and brand.com). He/She will also be accountable for delivering the eCommerce target for the market.
MAIN DUTIES AND RESPONSIBILITIES Establish a clear-cut EC strategy per channel & per brand that is aligned with overall local and regional business objectives.Serve as key point of contact for key retailer partners in the market and establish strong relationships with key customers.Manage Quarterly and Annual Business Reviews and Joint Business Planning with our key customers.Develop building blocks to increase the EC % share of business per brand.Drive EC revenue generation across multiple online touchpoints and accelerate EC expansion to relevant platforms.Lead the implementation, monitoring, and reporting of e-commerce brand-driven or platform-driven campaigns.Identify online sales and marketing opportunities with EC platforms to maximize EC business investment.Spearhead sales & inventory forecasting, sell-out analysis, and sales trend reporting and use findings to grow the EC business.Negotiate and secure placements/mileages from pureplayers or e-retailers.Monitor and manage ecommerce and other digital expenses within the allotted brand budget and optimize spending to ensure cost efficiencies and deliver high ROI.Analyze relevant data on a daily, weekly, and monthly basis to optimize e-commerce and paid campaigns and drive more quality traffic & conversions.Manage online inventory to ensure sufficient stockholding across EC channels.Support brand CRM initiatives and programs that help achieve online customer retention rate and loyalty.Stay up-to-date with ever-changing trends within e-commerce.REQUIREMENTS Graduated with a Bachelor's Degree in Communication Arts, Advertising, Marketing, Management, Business, or other relevant fields.Has experience working in e-commerce platforms for at least 6-8 years. Established relationships within the Philippine eCommerce market.Knowledgeable and experienced with implementing and monitoring e-commerce campaigns to drive online sales, attributing and driving conversions (with FB/IG pixel, utm tags, SEO/website optimization, deriving ROAS), and maximize ecommerce best practices to aid in campaign strategy & implementation.Strong retail background in fashion or beauty industries is a plus.Strong internal stakeholder management skills and key account management skills. Strong track record in delivering sales results for the eCommerce channel.Marketing-oriented and has great entrepreneurial skills.Knowledgeable of e-commerce tools, website development, and SEO & SEM strategies.Excellent critical-thinking skills and communication skills both oral and written.Ability to perform multiple tasks and projects within a time frame.Ability to track and adapt to maximize traffic conversion and engagement.Highly organized and proactive self-starter with an attention to detail.Team player with a positive attitude who can effectively prioritize and manage multiple creative projects.
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