Position Overview:
The Digital Media Marketing Manager will oversee the planning, execution, and optimization of our online marketing strategies with a primary focus on email marketing and the utilization of HubSpot as a core tool. This role requires a deep understanding of digital media channels, advanced knowledge of HubSpot, and proficiency in designing and managing email marketing campaigns that drive customer engagement, lead generation, and conversions. The individual will work closely with cross-functional teams to ensure the alignment of digital marketing strategies with broader business goals.
Key Responsibilities:
Digital Media Strategy:Develop and implement digital marketing strategies that align with company goals.Stay updated on digital marketing trends and technologies.HubSpot Management:Manage marketing campaigns using HubSpot, including email, content, and social media.Create and manage HubSpot workflows, lists, and reports.Maintain HubSpot CRM, ensuring accurate contact segmentation and data.Email Marketing:Design and execute email marketing campaigns, including automated workflows and newsletters.Perform A/B testing to optimize email performance.Develop targeted email lists based on customer behavior and segmentation.Content Management:Collaborate with content creators for consistent messaging across digital platforms.Oversee content creation and maintain the content calendar.Ensure timely execution of marketing campaigns.Analytics and Reporting:Analyze and report on digital marketing performance, including web, email, and social media metrics.Use HubSpot analytics to track KPIs and make data-driven recommendations.Prepare monthly and quarterly performance reports.Collaboration and Leadership:Work with sales, product, and customer service teams to align marketing efforts.Lead and mentor junior team members.Manage relationships with external vendors and partners. Qualifications: Bachelor's degree in Marketing or a related field.5+ years of experience in digital media marketing, with 3+ years in HubSpot and email marketing.Proven success in digital marketing campaigns.Expertise in HubSpot, including CRM, automation, and analytics.Strong understanding of email marketing best practices.Excellent analytical and project management skills.Strong communication and collaboration skills.Experience in content management is a plus. Expectations: Stay current with industry trends and continuously improve marketing strategies.Be proactive in identifying opportunities for innovation.Maintain professionalism and demonstrate leadership in managing projects and team members. Working Conditions: RemoteWork during Pacific Time About LeadAdvisors: Welcome to LeadAdvisors.com, where innovation meets excellence in the digital landscape. We specialize in two main areas: business process outsourcing (BPO) and digital content marketing. Our expertise in BPO allows us to handle campaigns for brands across the United States, delivering exceptional results and driving growth for our clients.In the digital space, we excel in content marketing, technical SEO, guest blogging, media outreach, conversion rate optimization, UX design, and sales funnel strategy. Our dedicated professionals tirelessly create and implement strategies that enhance our client's online presence, improve search engine visibility, and generate high-quality leads.
