Digital Marketing Specialist (With Us Law/Legal Experience)

Job Description
Develop and implement digital marketing campaigns that drive lead generation for law firms, including email marketing, social media, SEO, SEM, PPC, and content marketing.Conduct market research to identify potential target audiences and create buyer personas for law firms.Use marketing automation tools and CRM to manage leads, track their progress through the sales funnel, and measure campaign effectiveness.Collaborate with the sales team to ensure lead quality and optimize the lead-to-sale conversion rate.Analyze and report on campaign performance using data analytics tools to provide insights and make data-driven decisions to optimize future campaigns.Keep up-to-date with the latest digital marketing trends and technologies in the legal industry to continuously improve the effectiveness of lead generation campaigns.Identify and evaluate new digital marketing channels to reach potential law firm customers and generate leads.QualificationsBachelor's degree in Marketing, Business Administration, or a related field.3+ years of experience in digital marketing, with a focus on lead generation for law firms.Proficiency in SEO, SEM, PPC, social media marketing, and email marketing.Strong understanding of the legal industry and its unique marketing challenges.Strong analytical skills with the ability to measure and report campaign performance.Excellent communication and collaboration skills.Ability to manage multiple projects and prioritize tasks effectively.Additional InformationLocation: Homebased
Working schedule: Monday to Friday, 7am to 4pm Manila
Must have a good internet connection at home with at least 20MBPS