Job Description
The Digital Marketing Specialist will support AECOM's global strategic marketing team report on the performance of their activities, working in partnership with the core digital, brand and content team, communications team, regional and business line marketing teams.
The primary role of the Digital Marketing Specialist is to be the analytical expert within the global strategic marketing function. They will be responsible for collating and analyzing global data from a variety of digital sources (website, social media, email, search), and building dashboards to report against marketing key performance indicators (KPIs). They will use data to story-tell and provide recommendations and actionable insights that drive growth.
The Digital Marketing Specialist will be part of the CMO's global strategic marketing team, reporting to the Global Digital Marketing Manager.
Conduct in-depth analysis and interpret data from various digital marketing data sources (e.g. LinkedIn, Salesforce, GA4, Google ads, Meta, SEMrush).Develop and maintain reports on key global strategic campaigns, highlighting key performance indicators (KPIs).Interpret / translate data to provide insights and key trends on global campaign performance, adapting for business stakeholders.Present data-driven insight reports on campaigns run by Global Business Line Marketing Directors to demonstrate impact against objectives in AECOM's standardized format.Provide clear recommendations / optimizations based on data to inform future strategic marketing campaigns.Build and maintain dashboards using data reporting software (Tableau, Power Bi, Data Studio).Perform ad-hoc data / trend analysis based on needs of the business.Work closely with our development team to enhance our tracking capabilities on our digital platforms and experiment with A/B testing.Work with our regional and global marketing team to drive cross-team collaboration, share best practices and enhance our reporting capabilities globally.Develop relationships with external stakeholders (social media reps / agencies) to stay informed of new trends, metrics and benchmarks.Performs work in accordance with agreed objectives, budget and timescale with little/no supervision. Provides guidance and training to junior team members.
Qualifications
Candidates must be open for midshift schedule (3pm t0 12mn).Candidates must be open for hybrid setup (AECOM's Freedom to Grow).Data / results driven – a desire to identify key trends and transform data into meaningful outcomes.Experience pulling raw data from social media native platforms (e.g. LinkedIn, Meta ads manager, Google ads (PPC)).Experience in creating interactive dashboards / report visualization.Proficient Microsoft Office365 and data reporting software (PowerBI and/or Tableau or similar).Experience with tracking digital marketing activities (UTMs, google tag manager).CRM / CMS experience (Salesforce / Pardot / Hubspot).Self-starter with the ability to work as a positive, energized, and adaptable team member.Curious – challenge what the data is showing, understand what is causing key trends.Excellent organizational and time management skills, able to prioritize effectively.
Additional Information
Ability to effectively communicate and collaborate within a specific group of internal and external customers. (Communication)Ability to maintain good customer relationship with the ability to proactively support customer needs and requirements. (Customer Service)Ability to be thorough and meticulous in completing multiple assigned tasks within deadline and in identifying errors, duplicates, and discrepancies through defined methods. (Attention to Detail)Ability to identify, assess, and resolve simple to moderate issues by following defined policies and procedures. (Problem Solving) About AECOM AECOM is the world's trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.
Freedom to Grow in a World of Opportunity You will have the flexibility you need to do your best work with hybrid work options. Whether you're working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.
You will help us foster a culture of equity, diversity and inclusion – a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.
AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families. We also provide a robust global well-being program. We're the world's trusted global infrastructure firm, and we're in this together – your growth and success are ours too.
Join us, and you'll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person's potential, and we'll help you reach yours.
All your information will be kept confidential according to EEO guidelines.
