Digital Marketing Specialist

Duties and Responsibilities :
?Develop and execute digital marketing strategies to drive online traffic to the company social media platforms.
?Manage and optimize PPC campaigns on platforms such as Meta Business Suite to increase ROI.
?Spearhead the development of SEO presence for Swatch Philippines and implement SEO best practices to improve organic search rankings and visibility.
?Create engaging and compelling content for digital channels
(Facebook/Instagram) to attract and retain customers.
?Monitor and analyze the performance of digital marketing campaigns and provide insights and recommendations for improvement.
?Stay up-to-date with the lates trends and best practices in digital marketing and identify opportunities for innovation and optimization.
?Collaborate with Marketing and Sales team to ensure alignment and consistency in messaging and branding across all digital channels.
?Handle social media postings for events, POS activation, campaign launches and the likes.
?Handle data reporting, HQ reports and others.
?And all other tasks that may be assigned to you.