Position: Digital Marketing Specialist
Work shift: 8PM to 5AM (PH Time) | Monday to Friday
Work setup: Hybrid (RTO: 1 or 2x in a week)
Work location: Ortigas, Pasig City
Type of employment: Full time
Job Description:
1. Support in executing digital marketing tasks (SEO, social media, blogging, email marketing, inbound marketing such as marketing automation, contact database management etc.) within standards.
Assisting business owners, marketers and agency clients in managing marketing campaigns with tasks like SEO, social media, email marketing, reporting, lead conversion, marketing automation, and contact database management, document formatting, reputation management, blogging etc.Performing an assessment of the client businesses based on inbound marketing, contrast it with competitors and objectives set by the clientUnderstanding the client's marketing plan and developing and
implementing strategies to attract, convert and connect, that are aligned to the business brand and target markets
Regularly communicating with the senior marketers, developers, designs and the client in-person and via Slack, Skype, Active Collab or Zoom.Presenting findings and recommendations based on marketing audits, reports, research and, strategiesPerforming market and competitor research tasks to assist the team and/or clients with decision-making
2. Get, want and have the capacity to fulfill the requirements of the seat
Understanding and accomplishing training necessary to equip him or her with skills required for digital marketing tasksIncreasing skill sets as team members grows within the digital marketing teamEventually specialize in one area of digital marketing: Inbound Marketing, Conversion Rate Optimization or Email Marketing
3. Fulfillment of Key Performance Indicators
Monitoring and evaluating marketing processes and activities performed weekly, monthly, quarterly and annuallyCollaborating with various departments (Sales, Design and Web Development) to meet the marketing goalsGenerating and interpreting marketing reports into actionable strategies based on data for traffic, social media engagement, blog views, conversion rates, email marketing KPIs, turnaround times and quality scores
4. Execute assigned tasks for clients or under internal innovation projects, identified awards, and/or serve as back-up/cover resource for key clients when needed
Supporting the team and department in testing new marketing automation software, processes or strategies and in documenting and sharing knowledgeLearning and innovating with the client and StraightArrow tools for marketing automation such as WordPress, Shopify, Hubspot, Marketo, MailChimp, HootSuite, Google Analytics, Zoho, Social Media PlatformsSupporting the team and department in submitting quality entries to award-winning bodies for web design, content marketing, email marketing, lead conversion, sales enablement, etc.Accomplishing training in key client processesProviding back up support for key clients when needed such as during a Maternity Leave or Sick Leave of a marketer working in a key account. Requirements: Education & Experience:
Bachelor's / College Degree - preferred Majors in Business, Information Technology, Computer Science, Marketing
Experience
Minimum of 2-3 year's worth of work experience or in digital marketing.Experience with using digital marketing apps for social media, SEO, blogging, and email.Experience using HubSpot is a big plus.Communicating with foreign customers/counterparts via Skype, email, in-person.Experience with collaborating on productions for creative/marketing collateral like PR, email marketing, website, social media etc. Qualities: Above-average English communication skills both written and verbalAbove-average task and time management, judgment and analytical skillsExcellent customer service, organizational and multitasking skillsProficient in content writing, social media, search engine marketing, research or email marketingQuick to learn marketing automation software and apps Attributes: SmartGoal-oriented and focusedFirm with decisionsWilling to share and open to ideas
