Digital Marketing Specialist

Create and drive multi-channel marketing campaigns through social media, website strategy and design, online advertising and mobile apps to build product awareness, increase client engagement, drive customer sign ups and generate leads. Write and create compelling digital and social contents to include photos, videos, live feeds and graphics. Set up and manage traffic sources to drive new customer acquisitionMonitor progress of campaigns using various analytical metrics/tools such as Google Analytics and the like to track, monitor and optimize digital presence and submit reports of performance.Develop marketing materials to support marketing initiatives.Research and gather essential data to aid in the development of digital marketing strategies.Collaborate with other professionals like Web Designers, PR and Marketing Teams to help develop, execute, analyze and refine campaigns.Keep abreast with digital media development.Candidate must possess at least Bachelor's/College Degree in Marketing, Communication, Creative Mutimedia, Digital Media, Information Technology or relevant fieldAt least 2 years of working experience specializing in digital marketing, advertising, media planning or related fieldExperience in managing a successful media or online campaignSolid understanding of web metrics, digital analytics and the ability to analyze and interpret data.In-depth knowledge of Search Engine Optimization (SEO) and Adwords programsKnowledge in HTML, Javascript, and media editing software Excellent communication, analytical and project management skillsProactive and creative thinker