Digital Marketing Specialist

General Knowledge:
• Leading and contributing to social media marketing projects from brief to execution.
• Organizing and implementing new social media campaigns.
• Monitoring and encouraging social conversation in all networks - all activity (tweets, messages, etc) will be replied to in a quick and brand consistent manner.
• Constantly learning new social media strategies designing effective strategies to leverage new opportunities through social media.

Skills and Qualifications:
• Minimum of 2 years of search engine optimization and pay-per click experience.
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
• Excellent Microsoft Office skills.
• Strong oral and written communication skills.
• Excellent analytical skills.
• Excellent customer service skills.