Digital Marketing Specialist

Job Description•Collecting and analyzing customer, marketing, and web behavioral data.•Developing and presenting learnings from your analyses, including actionable insights and recommendations.•Developing digital campaign and web measurement strategies.•Monitoring and analyzing digital media and marketing trends.•Standardize and organize data in order to create data models that can be applied and studied to enhance the performance of existing and future campaigns.•Provide sound judgment in developing key performance indicators.•Create visualizations of data and reporting environments.•Make predictions based on data trends.•Collaborate with the group in developing, executing, and monitoring online campaigns that aim to:Increase the awareness and website sessions of the official channels and presences that are managed by the group, andGenerate sales leadsSupport the Sales Group in achieving its annual sales targets.Support the DMCI Homes Leasing Services in achieving their annual rental/lease targets.Support the DMCI PDI Hotels, Inc. in achieving their annual hotel booking targets.•Ensure the websites managed by the group are:Always at its peak form and true to its established objectives, andUpdated and relevant to the needs of the customers and the organization.Monitor online ads and presences that are potentially harmful to the brand of DMCI HomesKEY COMPETENCIES•Web power user – genuinely passionate about Web sites and the Internet•Proficiency in MS Office Suite (MS Excel: Advanced, MS Powerpoint: Intermediate, MS Word: Intermediate)•Has strong math, statistical, and analytical skills•Knowledgeable in MS PowerBI•Knowledgeable in Google Analytics•Knowledgeable in Web and IT applications•Knowledgeable in PC and MAC environments•Familiarity with the local Real Estate industry•Familiarity in Adobe Creative SuiteFamiliarity with Web programming•Familiarity with Web Content Management System (CMS) environments•Familiarity with Social Media•Familiarity with SEO techniques