Digital Marketing Manager

About the role The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies to drive brand awareness, lead generation, and customer engagement. As Digital Marketing Manager you will work closely with cross-functional teams to ensure that our digital initiatives align with our overall business goals. Key Responsibilities: Create and execute comprehensive digital marketing strategies that align with business objectives and target audience. Plan, manage, and optimize digital marketing campaigns across various channels, including SEO, PPC, email, social media, and content marketing. Monitor, analyze, and report on performance metrics using tools like Google Analytics and social media insights. Provide actionable insights to improve campaign effectiveness. Oversee the creation of engaging content for the company website, blog, social media, and email newsletters. Collaborate with content creators to ensure brand consistency. Manage SEO strategies to increase organic search visibility and oversee PPC campaigns to drive targeted traffic. Develop and execute social media strategies, manage profiles, and engage with followers to foster community growth and brand loyalty. Design and implement email marketing campaigns to nurture leads and drive conversions. Allocate and manage the digital marketing budget effectively, ensuring optimal ROI. · Stay up-to-date with the latest digital marketing trends and technologies. Implement innovative strategies to keep digital presence ahead of the curve. What we're looking for Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in digital marketing are a plus. Experience: Five or more years of managerial expertise in digital marketing, with a proven track record of successful campaigns and project management. Skills: Proficiency in digital marketing tools and platforms (Google Ads, Google Analytics, social media management tools, etc.). Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent written and verbal communication skills. Creative thinking with strong problem-solving abilities. Experience with content management systems (CMS) and basic HTML/CSS is a plus. Work Set Up : Monday to Friday is onsite; Saturdays are remote work. Work Schedule : 8am to 5pm Willing to work onsite**