About JWay Group, Inc. JWay Group, Inc. is dedicated to delivering innovative and high-quality business solutions to our clients. We foster a culture of collaboration, continuous improvement, and client satisfaction. Join our team and be a part of a company that values excellence and professional growth.
Position Overview:
As the Digital Marketing Manager, you will play a critical role in creating and executing our client's go-to-market digital strategy. This ground-floor opportunity will allow you to design and implement multi-channel marketing campaigns that generate leads, nurture prospects, and drive revenue growth through our channel distribution partners and direct-to-enterprise users.
Key Responsibilities: Develop and execute multi-channel marketing campaigns to generate high-quality leads and drive pipeline growth.Implement lead nurturing programs to engage with prospects and guide them through the sales funnel.Utilize HubSpot or similar CRM platforms to manage and track leads, contacts, and customer interactions effectively.Execute marketing automation workflows to automate repetitive tasks, personalize communications, and improve campaign efficiency.Execute, manage, and optimize paid advertising campaigns on platforms such as Google Ads and LinkedIn Ads to reach target audiences.Conduct market research to identify trends, competitor activities, and opportunities in the target markets.Work closely with marketing teams in Singapore, Japan, and Hong Kong to ensure consistent messaging and alignment across the region. Qualifications and Experience: Bachelor's degree in Marketing, Business, or a related field.Minimum of 5 years of experience in B2B marketing, with a focus on demand generation and lead generation.Proven expertise in using HubSpot or similar CRM and marketing automation platforms for at least 4 years.Strong understanding of digital marketing channels, including paid advertising, content marketing, and social media.Excellent communication and interpersonal skills.Experience working in a fast-paced, startup environment.Fluency in English.Experience in the cybersecurity or technology industry is a plus.