Responsibilities:
Develops and manages marketing campaigns and activities. Plans and schedules all marketing campaigns and activities; then, delivers according to the agreed Marketing Plan and KPIs. Creates, curates, and edits marketing content on owned media (website, blog posts, email newsletters) and earned media (SM such as Twitter, FB, LinkedIn) that deliver a consistent promise to current and potential clients according to our Core Values, Mission, Vision, and Brand. Manage and maintain website(s); Also takes the lead in follower engagement. Oversee a social media strategy. Track and analyze website traffic flow and provide regular internal reports Plan, execute and measure experiments and conversion tests Continually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content Arrange and if necessary curate webinars and webcasts Create online banner adverts and oversee pay per click (PPC) ad management Writes copy for email marketing campaigns Identifies new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing Communicates with Advertising partners for press release announcements, ad packages, online directories, and other related branding materials. Analyzes marketing efforts in order to increase new contacts and maximize the conversion of leads to customers by using tools such as Hubspot and Salesforce. Also takes lead in reporting these results in our weekly meeting. Provides ROI analysis to Exec Management to ensure all KPIs are met and investments made in marketing are justified. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Works with the Design Team as necessary to develop graphics for campaigns, advertisements, and other marketing content offers. Together with the Design Team and Global HR in ensuring that delivers on the promise wemake in communication to external clients and within the organization. Qualifications:
Strong written and verbal English communication skills in order to deliver the target message effectively with staff, partners, and clients Well-developed interpersonal skill and leadership skill is required Ability to get along well with different personalities and to work well in global teams is required Advance knowledge on Internet and SEO marketing, content marketing (blogs, social media, and email),as well as Hubspot marketing automation software, are required; experience in SalesForce is preferred. Passion with technology and proficiency in Microsoft Office (Word, Excel, Powerpoint) or Keynote is a must Must have professionalism, passion to succeed, and a motivation to reach higher goals. Must be able to work in a fast-paced, detail-oriented environment and possess the ability to manage multiple tasks or projects simultaneously, efficiently, and accurately. Ability to deliver results under pressure and show dedication to client and marketing services Must have the ability to consistently meet check-ins and deadlines on the road to launching new
marketing campaigns. Experience or familiarity with design software such as the Adobe Creative Suite or Canva. Must have creative and analytical thinking skills. Must have an understanding of the importance of ROI as it relates to measuring campaign success. Must have at least 3 Years of marketing or client service experience in the market research industry Candidate must possess at least a Bachelor's/College Degree, preferably in Marketing (with digital marketing courses) Experience working for a B2B marketing company or social media campaigns from content creation to delivery and launches.
